For some reason to me, I can't imagine looking down skating a deck-company shoe while skating a different deck. I know it really 'shouldn't matter', but I just can't. Look at Fourstar, it's Girl Clothing, basically, but they're smart and can have non-Girl/Chocolate riders on, such as PJ Ladd, The Gonz, and Max Schaff because it's really NOT Girl Clothing. If Element made a new shoe company with these very same designs, but without an Element Logo, I'd be pretty fuckin stoked.