I don't think people who are against big business will get their way in any market that is based on a capitalistic system. Basically, one of the best ways to make money in business is to diversify, by offering your product to a new base of customers. Most businesses practice this and the skateboarding industry is no different. Companies like Adio, Globe, DVS, Osris, etc have cultivated markets in other extreme sports such as BMX, Surfing, Motorcross, and Ultimate fighting and as skateboarding continues to grow they will try to diversify their market base more because they will make money. Essentially, all skateboard shoes, with the exception of maybe a few, are tied in with some other, more lame business because their main goal in the end is to make money. I used to hate Nike, but now I realize that the skateboard business is shaped around diversification, either a company like Nike is trying to diversify by getting into skateboarding, or a company like Adio is trying to diversify their customer base beyond skateboarding (but Adio is doing so in an exceptionally lame way IMO). Also, skateboarding has become so popular that big corporations will buy skate companies because they are a good investment (Element). I really can't see any way that the skateboard industry can be controlled by pure skate companies, Nike is just part of the cycle.