"Die Antwoord are ripping through the "interwebs"-- as they like to call it-- at a time when concrete notions of authenticity and identity are crumbling at an increasing rate. Echoing the sentiments of a generation that's raked in the benefits of alter egos from Sacha Baron Cohen's multiple guises to Beyoncé's Sasha Fierce onstage persona, Videogum recently ran with the headline, "Die Antwoord Is 'Fake,' And So What?" Talking about his personal mindset to South Africa's Times recently, Jones/Ninja said, "I'm just engaging my inner zef, which everybody has. It's not a persona, it's an extension of myself, an exaggerated version of myself."