When I lived in Daytona I threw a ditch contest and the night before this local uh, "gang", or the closest thing to it in the town (the ditch was in New Smyrna Beach, 20 minutes south of Daytona) spray painted "SPB" on the biggest wall. SPB standing for Sable Palm Boyz, the name if their gang, which lived on Sable Palm Road. They did this for exposure; because I was shooting photos of the contest and they wanted to "represent". I asked them "Why didn't you write out "Sable Palm Boyz" instead of just "SPB" because no one outside of New Smyrna knows anything about your gang.
I think I blew his mind.