I generally don’t consider myself loyal to any brand. Why should I be loyal to some idea that was likely conceived purely to make money in any way possible?
In the skate world, I guess there are more non-corporate brands that are in it to provide quality and have passion for elevating whatever they do. It’s hard to say that any one is better than others, especially in decks since they mostly are the same but Black Label usually stands out for their longevity and consistency.
Powell is probably the best overall in terms of continually pushing the boundaries on developing better skate products.
Volcom was just mentioned and there was a time where I tried all kinds of pants and found Volcom always had the best fit, comfort, durability and value so I only bought those for a while. It might be their change in ownership but I’ve noticed they are still good but for some reason, they no longer make the lengths that fit me. I used to be able to get perfect length pants from them but now it seems like they are all too long and meant to be rolled or hemmed.
Other examples of brands in general I might trust and believe strive to make quality products but not necessarily are loyal to are Porsche, LG (only for their oled TVs), Never Summer.
But I am not loyal and don’t buy exclusively from any brand. I check what’s available at the time I need something and make my choice at that time depending on what fits my needs best at that moment.