Selt out to big corps was not an economic problem, now we see skaters with big checks compared to core brand era.
Nike team at one point had like 40 skaters, its Adio, Es, Lakai and Fallen teams all combined. But Dvs, DC, Circa and Osiris used to like 20 skaters on the team.
Big corp shoes killed skate brand clothes also, Ezekiel, Elwood, 4 star, Krew, LRG etc. Cause big corp riders cant dress another brand shirts and other clothes.
Carhart is cooler than 4 star now, but what they has to do with skateboarding history?
Nothing remains strong and historic without strong cultural structures and rituals.