I like Yorkatron. I really do. How could you not? I mean, his skating. I've never met him but I'm sure the guy is rad.
It just seems like after the tech deck ad, the Grind King/Dekline/Pig Wheels connection things are going rough for him. But I wouldn't say Chocolate ripped the rug out from under him, I'd say it just kinda slid out over the past 6 years or so. With all due respect to the guy, Chocolate and Girl have never been a company to support team guys who take sponsors like Grind King. With Prod, they had to swallow his list of bad sponsors but like it or not, they're too cool to keep guys who wear things like Dekline shoes.
That's just the downside of a company that's too cool for the average skater...eventually, when people get older, not so cool and make the mistake of wearing the wrong cap or wrong pair of shoes, they're dropped.
Coolness has a body count when it's all said and done.