I just opened a shop in Albany NY 3 months ago. There is a CCS "Flagship" Store opening in the mall next month, 3 miles away from where my shop is located downtown. I've known this for the last 6 months. Did it effect my decision? No. There is a Zumiez in the same mall and you can go 45 minutes in any direction of this city and there is a zumiez on the way or there, one just closed 20 minutes north of here but theres still one 30 minutes north of here. Yes foot locker has alot of money and are throwing a lot of eggs in 1 basket.
It's easy for someone young to walk in to a corporate owned store and be overwhelmed by all the product on the wall, but if you look at half the shit in there would you wear it, ride it or want it. All Corporate Controlled Skateboarding and Enemiez stores do is make a soccer moms errands of getting her kid the new deck he want's a little bit easier by putting themselves right next to macys so they can swing in there before or after getting there blush from the Chanel counter. They can hire the new "Brand Manager" and have him try and steer the older more knowing legit market in there with a corporate facelift but the only people who will shop there are the younger not knowing any better kids who want what they want when they want it.
Local shops are the ones putting on events and need to be the ones educating the younger ones on why you shouldn't shop there. You won't win em all, but the ones who listen and get it, will be the ones skating for years to come, unlike the others who wanted that new board cause they saw it on t.v. and it looked cool.
Topic: NikeSb at Zumiez (Read 5831 times)