So after reading some of the posts on this thread it seems like some people aren't putting 2 & 2 together. This is the path that companies like Elwood, Commune, IPath and DC all took and boy are they killing it now! Once you shift focus off of skateboarding to what makes money the cash flow no longer extends to the skateboarding side, it goes into paying people to design the shittier sequel to the hipster moccassin in question. People should be more concerned with the fact that ?S just stopped putting out product so Emerica could spend more money on shit like this and the fact that skate specific Sole Tech. shoes seem to be growing progressively shittier. I firmly believe that skateboarding should be in the hands of skateboarders and this type stuff creeps me out, how much longer before Altamont is in PacSun and Urban Outfitters and companies like Sole Tech. start laying off their riders because the cash flow isn't going to be there when hipsters stop wearing fucking moccassins.