Not really a sale but…
https://dlxskateshop.com/
I thought Jim pulled the online shop years ago. I remember a statement about not competing with retailers/ selling direct.
In any case I bought a shirt and several sheets of $5 grip with $5 flat rate shipping.
Did I hear that the DLX Skateshop is a separate entity? They do have their own bricks and mortar shop too. From looking through the inventory also have other stuff not from DLX, such as shoes, clothing, all brands that their team riders are spono by or are in the local area by the look of it, so not quite just an online outlet just for the DLX product, in the way that someone like NHS has everything they sell in their own online store.
Not a worry either way, but I get what you are saying too - not undercutting shops by selling straight to consumer from their warehouse, type of thing.