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They’re not out yet but they sold out already
For real. I would love those, but I’m sure hunting down a pair of them is going to be fucked. To me it is just not worth the extra headache for shoes anymore. It’s nothing new, but I’m too old for it I guess. If I happen to stumble upon them that’s cool, but probably won’t and that’s ok too. Always the same shit with nike and resellers. Oooo so limited. So much hype. Blah blah. It gets fucking old. I don’t even care about the price, just make enough of them for fucks sake. Sorry, end of rant that everyone has heard a thousand times before.
My sentiments exactly. I've been low key trying to get a pair Dunks to skate in for about a year now with no luck. I don't even care what color they are, as long as they're not like patent leather or some furry teddy bear material I'll take them. But 1) I'm not entering a raffle or 2) rearranging my life schedule to try to buy a pair. I just want to be able to go to a shop (online or local, but my local shop is an hour away and doesn't even have an SB account) and buy a pair of Dunks to skate in, and it's impossible. I'm just going to keep looking for good deals on random shoes to try out and hopefully stumble onto a pair of Dunks that way.
Agree with all of you
This situation is what makes me want to stop buying nikes. Feels whack supporting a company that's pandering to hype beast while making their best shoes harder and harder for real skaters to buy.
I understand the frustration but it is a double edged sword. Yes ,it sucks that we can't get the shoes, but at the same time, skate shops are able to cash in on the hype beast dumb asses. Didn't 501 make like 36k on raffle sales alone?
I feel like this is the most important thing. I love dunks, I skated dunks all the time before the hype came and it's one of my top 3 skating shoes ever, but... Shops make a lot of money from the hype. I enter raffles sometimes and wear the ones I win casually, I like them for what they are still. A lot of cool colorways are coming out and they're trying harder now. In the meantime, I skate other shoes - and when the hype dies down in a year or two, I'll skate them again.
I know it's easy to just say fuck Nike and all the raffles and everything but it makes skate shops money and there are hundreds of other models we can skate in the meantime.
Getting back to this limited hype shoes vs. widely available skate shoes thing - is there any reason they couldn't just do both with the same model? If plain looking leather/suede Dunks were widely available at all times, how would that hurt sales/hype on the rainbow coloured raffle shoes? You'd think one would feed the other. People who just want normal looking shoes to skate in would be happy just to buy plain/non-hyped Dunks, the raffle ones would still be there for people who want something limited/special, and people who missed out on the raffle ones would probably just buy the non-hyped ones instead. Seems like they would still create the hype/buzz that they do today, but would sell more shoes in the process.
Nike even does this with Jordans and other popular models. They release limited colourways of classic models that get hyped up and necessitate raffles, but then they'll do general releases of the same shoe in different colours that you can just walk in to Foot Locker and buy whenever you want. I don't know why it's like that for other shoes, but Dunks can ONLY be so limited.
This all seems especially dumb when you consider that Dunks are 'sport-specific performance shoes' for skateboarders. It would be seen as a big flaw if Lebron's pro model was so hard to get that no one who actually wanted to play basketball in them could get a pair.
This is a valid point and I agree with you, it would be great if it worked and Nike would find it to be sustainable. However, that's usually not the case in my experience. I'm not sure if you're familiar with the BCG Matrix:
https://www.garyfox.co/bcg-matrix-guide-examples/The way I interpret Nikes marketing, they basically just cycle a lot of previously hyped products and make them go: Dogs -> Cash cow -> Star -> Cash Cow -> Dog. Right now the Dunks are in the star category where they are hauling ass to just hype them up as much as possible. When it starts dying a little, they start watering it out with more available colorways so that it can make as much money as possible before the hype dies down. Then it becomes some staple again (Dog) where there's no hype really.
That's what I feel is happening with the Jordans right now, the 1 was super hyped up.. now it's been around for a while and dunks are more hyped, so they're trying to capitalize on the jordan with as many sales as possible before people start getting a little tired of it again.
Right now, even the plain white orange label dunks are 400+. Just last year when it came out, I remember it sitting on shelves on sale here (in Europe). The hype is very real and I'd guess it will take a while before it dies down, but when it does they will flood us with colorways again.