Expand Quote
Even the first orange label stuff was sold at fucking caliroots(sneakers, streetwear, "hype", not a skateshop in any kind of way.) in sweden/europe.
Fuck a Nike, always and forever.
Caliroots used to have a skateshop in the basement, I guess they detached that as a separate entity at some point. And of course now they are owned by some fashion corp.
But ”in any kind of way” I don’t fully agree with.
They got into skateboarding to sell nike sb. The previous owners and bosses, the founders, were absolute trash people, I know, they bought the skateshop I worked at and ran it to the ground to open their own store, which closed in less than two years and a year maybe later they sold the company.
Sure, they also have ties to the swedish dist of ace, primitive, tum yeto, sole tech and more, which is also ran by a kook.
The caliroots founders sure as shit didn't skate:
![](https://www.sportfack.se/wp-content/uploads/2022/01/imagecreate.phpid774784w350h3200cYTowOnt9s0k6f22206b661e3de4b6177d5eb3b4a0425188a41e.jpg)