It will soon reach a point where it's uncommon NOT to be sponsored by Nike. Look at how they treat other so called sports -
http://bleacherreport.com/articles/1513005-which-kicks-rule-the-nbaEven if Nike are giving skaters 'big money', it's a pittance compared to what they play other athletes. They could buy the whole of skateboarding for what they pay 2 soccer players. Their dominance is a foregone conclusion, it should now become a matter of what can they really do for skateboarding on a large scale. Shitty contests and webclips is the least of what they could bring to the party.
Then again, if a girl gives it up and lets you bust on her face after buying her a hotdog, why you gonna take her out for steak?