How can someone be on SLAP and not know Anti-Hero is Real?
irony.
There is no such thing as core. There are real skateboard companies, and bullshit conglomerates that are trying to make a quick buck off of skateboarding. The term "core" comes from these conglomerates in their attempts to understand and categorize skateboarding.
Example- Nike is NOT a skateboard shoe company, they are just trying to make a quick buck off of skateboarders by offering a skateboard shoe line.
Lakai IS a skateboard shoe company. They don't make anything else, they are owned by skateboarders, and they will rise and fall with skateboarding
Adding "core" is a good way to pretend that its like some special type of thing. Its not. "Core" skate companies are the ONLY skate companies