Jamie Thomas is a savvy business man and knows that establishing a multi-level pricing program will draw consumers from different ranges of interest and earnings. Take the profit loss on the lower price decks, benefit from the greater volume, while still keeping the ZERO OR DIE committed core shop skater on the full price program. THREAT might hit this price point too to even further the low price/high volume strategy. In my experience, the majority of mall shop buyers don't have the integrity to buy a more expensive deck when a cheaper one is presented, from the same brand especially.
Topic: 29.99 is the new magic number. (Read 11632 times)