I always realy liked the jeans that PJ Ladd was wearing in PJ Ladd Wonderful Horrible Life. Maybe fourstar? or element?
Was just thinking about Skate Branded clothing
Theres kinda different categories to this.,.. theres stuff like 555soulnyc, stussy, etc, not so much that stuff
Innes, Estes?,fourstar, droors, 3Z3KIEL, edward sebastian, KR3W, (maybe some of those dont belong...?) im missing tons
clothing sponsors were a lot differnet back then, probably didnt pay much compared to stuff like carhartt, dickies, levi's, Guess, etc...
Anyway, a lot of skateboarding success relies on outside users to buy it, which i feel like outside users didnt buy hardly any of that type of stuff, it was just too niche / too far away from what they would consider "skate clothes". they would get more the billabong/quicksilver/DC/Volcom type stuff - that stuff absolutely killed it for awhile. Its almost as if the more core you were with the product, the less appealing it was to non-skaters (which makes sense - its not who it was designed for) the problem is , as i said, none of this shit really succeeds unless outside users buy it, so the skate branded clothing thinng really doesnt make any sense from a business perspective at all.
from what i recall, 99% try harding posers would have bought a Shorty's, Osiris, ELEMENT - actual BOARD BRAND shirt - over any of that niche "skate branded" core market stuff, any day, easily. the only guy i knew who had Krew / Emerica jeans skated, and he was from a pretty wealthy family. MOST skaters I knew were NOT in this position...
not sure how much this matters cause a lot of posers were buying this stuff before, but Fred Durst likely had a very positive impact on skateboarding careers salaries etc. Like imagine you could correlate Sci Fi Fantasy never happening because Jerry never got a full contract to be on Osiris early on etc. ? like imagine it was just, welp, jerry never ended up getting a good sponsor after maple so that was that and his pro career never happened and he worked at a starbucks and was just another local shredder... all because of fred durst
