Nah him and his chick:
You recently started Hela Cool Skateboards. What?s the vision for the brand?
James Kelch: HELLA COOL SKATEBOARD CLUB is a little company I started on my front porch. It?s a cartoon me and my girl Lee Ann were working on. It?s about a princess who skates and has pets who skate. And a plant also. Each character is a version of a modern skater. Hella cat is the maniac rager skater. The princess is the skater who thinks they deserve everything. The bunny is the skater who can ollie but has no tricks. The squirrel is the skater who spins in circles running his mouth and won?t shut up. The potted plant named Potty is the stoned skater who you drop off at the park, and when you come to pick him up, he is sitting in the same place. He has no feet. They all live in a haunted house. I started it in May 2013. The vision is to just maintain and sustain a positive attitude in such a weird high-profile business-owned skateboard world. No pros at the moment. Maybe never. I have no plan. I let the universe decide what happens. I just go with the flow. Since I ain?t trying to get rich?I?m a vagrant?I won?t waste the money living like a movie star. It?s all for the club! And you?re all invited to join #HELLACOOLSKATEBOARDCLUB. And one more thing?the club isn?t about me or my past. It?s about enjoying skateboarding for what it?s worth. And the only thing it?s really worth is your own peace of mind."
from BTO, from Some other web interview