Kinda funny how people will hate for doing a signing at Zumiez, but still back Nike 100%. Nike is sooooooo much worse. Sure, Zumiez takes some potential business away from core shops, but they're mostly selling swaggy clothes to swaggy kids who don't skate. And really, part of whats cool about a core shop is that kooks and douches don't shop there nearly as much. Its exclusive, you gotta be in the know. Meanwhile, Nike uses "we only sell to core shops" to establish themselves in skating and then stab those core shops in the back, putting them out of business.
Like, fuck Zumiez and Nike, but fuck Nike more. If you only say fuck Zumiez, then you don't care about whats core. You just care about whats cool.