If I owned Thrasher, I'd be laughing my ass to the bank. $22.95 for a t-shirt, fuck! I remember when those things were $10 a pop.
Is Thrasher's image tarnished because Bieber and Rihanna are rocking the gear? Seems like I've seen a fuck ton of people repping Thrasher all over the world for the past few years.
Who knows, I'm not Phelps, I'm not Bieber, I'm not Rihanna. If people are hyped on skateboarding and are willing to put money into it, more power to em.
I honestly see famous people rocking skate gear as a nod to the culture. It would be interesting to hear the other powers at the mag's thoughts on this.