I will wait to make a definitive opinion on this brand, but my two cents are:
- The team is incredible
- The video is straight up something that would fit on any PUSH video
- The interview shows that those guys are not really on the same page, nor have any defined idea about what the brand is about. The fact that they had to ask Gonz for a name idea, and they loved the numbers idea so much that they made it the name of their brand...is scary.
They're struggling on finding creative ideas since day one, but they are already making a collab with Nike before putting any board out. Numbers is not about being a creative outlet, just more like a business opportunity.
Coming collaborations:
- Villager goods X Numbers Limited edition flavoured coconut water
- Limited Edition Numbers X Berrics boards after the Numbers United Nation Segment at the Berrics?
- Some board series made by Hecox/Mueller/Jenkis/Parra or any artist that has already made ton of skateboard stuff?
- Some sock collab
- Sunglasses brand X Numbers
- Official X Numbers
- Polerstuff X Numbers
- Leica/Sony/Panasonic X Numbers
- Watch brand X Numbers
- Quartersnacks/boiltheocean/blog X Numbers
- Sriracha/Heinz X Numbers
What I'd like to see is Texas Instrument X Numbers, Tag Heuer X Numbers, IRS X Numbers, and a collab with some association that promotes education for the underprivileged areas.