it sure isn't to film skateboarding of any substance.
this
Vogue Piece has them modelling a slew of 'fits complete with links and prices to all the brands. then the sort of predictable "how did it all start" copy, but as far as any actual tricks? nope.
then some
Dazed thing that goes into feminism, openness, capitalism, etc. but again, no actual quality skating but of course there's a link to their online store.
One could swap out the skateboarding element of their crew and easily replace it with, say, drum circles, parkour, or breakdancing and achieve the same effect. that's a key sign.
as far as uk skating. I guess I got that impression from sidewalk mag since they seem to post female skating content more frequently and with less hype than other media outlets