This is the stratification of the internet in Portugal.
basically you'd pay your 29 monthly base rate, then another $15 dollars just to have unthrottled access to streaming apps. Not including your subscription fee you're paying the content provider. Let's say High-Speed Productions (slap and thrasher) being "publications" get there servers bundled into the news package.
I would have to pay an additional $5 a month to mostly look at pictures of other peoples boards and get coupon codes. On the other end, ISP's can go to HSP and say, hey, if you want to get taking of the news package, pay us directly. No way in hell is slap gonna pay (nor would I want, or expect them too). So either the ISP fucks over the consumer, corporation or both because they're not just gonna leave money on the table. Thrasher decides to pay the ISP, but inorder to cover the cost, they now run double the ads before videos, and do sponsored content style editorials for brands trying to co-op that skater image. King of the road now has a taco bell city challenge.
So some young spunky kid, tired of thrasher's new bullshit decides to start his own mag/site. He catches a few lucky breaks, maybe gets to release a small video that's surprisingly good. He's managed to monetize his website with support for "core" skate companies. He's now at about 250K views per week. Here comes Mr. ISP. Saying hey you get a lot of traffic, we need you to pay a premium or your viewers will have a harder time reaching your site for now on. Basically get down or lay down. Legally killing competition, growth and inovation.