i have never owned nor ran a skate company, but this is my advice for toy:
the hammer days are behind us at least for now, ed you dont need to front blunt handrails, people just want to see you skate, and its perfectly acceptable in 2017 to build a clip around a flatground impossible, lord knows many careers are based on that now and you pretty much own that shit, so stop worrying about what you cant do anymore and have some fun.
you have a winner in dan lu, just give him a van and a filmer and let him make the next video. okay its surely not that simple, but still, i feel like there's room for toy machine on the fun and relatable bandwagon, key is to actually have some fun and be relatable.