I had Film truck when they were around the first time, I seem to remember they where indeed price point (I hated them and only stated Ventures at the time because they where cheap).
I was a bit baffled when they came back, hopefully they are better now.
Anyway Jeremie Daclin is the man, I rode only Cliché boards in the Bon Appetit era. They've had so many iconic graphics. Bon Appetit and Freedom Fries are two of the best/timeless videos ever.
I even had a pair of prototypes Link and a prototype (?) Seb Daurel pro model because my father worked at Salomon at the time. I use to raid the outlet store for Cliché clothes 3times my size, I wish I had kept a few of them...