I love 917, Alex went out on a limb and made a conceptual skate company , at least more so of a concept compared to Numbers or most teams
I dont really know the inner workings of their staff but it seems to me AO is struggling wearing too many hats in his role as owner, TM, team rider, graphics department, probably does help w sales and who know what else even though Robin Fleming was working w him it seems like his team is smaller
He does a good job keeping it afloat but hes spread too thin compared to Dill who seemingly sits in his house and works on his art career to keep emulating Dash , hands over the graphic to Benny or someone else and they translate it into a board graphic
Kinda like Gonz and Tommy G, gonz cant run a company and neither could Dill so he assembled a good team to help
With two consecutive good videos AO knows what hes doing, he just needs a helping hand
Also Irony is not a good theme for a graphics department, i agree all that fake retro shit has grown tired quickly