I just think companies are afraid to be the first ones to do it. Think about it from your own perspective. You walk in a shop, all the boards are the same price, let's say $54.99. Then you look and see, FOR EXAMPLE, Alien Workshop boards are $64.99. And you ask the shop dude, and there's absolutely nothing different between the boards that are $54.99 and the boards that are $64.99. NONE. You gonna buy that Alien board? Probably not. So Alien starts to see a decrease in the amount of boards they are selling. Word gets around that Alien boards are NOT selling as well these days because of the price increase. You think every other company is going to raise their prices to $64.99 so there's a level playing field and Alien doesn't get left out in the cold. FUCK NO!!! So, companies will cut the pay of riders or move factories overseas or do whatever they can to make an extra buck, because, let's face it, it's 2018, manufacturing costs have increased, employee pay has increased, and margins are decreasing. There would be a revolt against the first company that actually makes boards retail for what they really should be, profit margin-wise.