(I know I’ll get hate for this opinion but whatever.) Love Jerry, but some of his points here are ridiculous and I don’t know if I blame Emerica honestly. “Oh they didn’t like how I don’t want to film video parts or really promote anything anymore” yeah no shit dude. What did he think he got paid for? To just sit around? At the end of the day they’re a skateboarding COMPANY, and they’re in the business to make money, and if you’re sending this guy checks every month who is doing nothing to grow your brand, you’re going to consider cutting ties. When he talks about how they brought an outside source to audit, that probably is what happened. The person probably looked at their business model and asked them “why are you paying this guy thousands of dollars every year to do nothing?” And “oh he’s a legend” isn’t a very good reason when things are getting dicey.
Jerry IS a legend and for sure deserves mass amounts of respect, but I’ve never gotten this wack belief in skateboarding that companies are “fucked ” or in the wrong somehow when they cut guys who are contributing essentially nothing to their business other than purely their name.
You realize how stupid of an arguement that is? What does Michael Jordan do for your brands now? He doesn’t play basketball, he’s just a name. Nike would be fucking peanuts compared to what they are without his “name” and “presence”. Essentially u would imagine skateboarding companies would be inherently aware of it. Pontus some years ago talked about how every brand needs a legend to guide their image into the future with the modern landscape of skating.
Point and cases are:
FA-Dill,Ave,Gino- not that they don’t contribute heavily to their brand in a lot of ways, essentially at this point they are the names that guide the image.
Polar-Pontus
Baker-too many to name
Like the list is giant, and at the end of the day names sell products if they didn’t u wouldn’t give a fuck.
That’s why I fucking hate modern videos where they don’t at least have an introduction in some way for each rider, this ain’t like the good old days when they had way less companies and u could keep track of every team pretty fucking easily before the internet because it was always about the names, many companies these days just kind of have an image/aesthetic that most up and comers/no names just blend well together and that’s the “image” of the company, I think that’s why workshop mindfield /cinematographers era was amazing, not only did every rider fit the overall aesthetic, they also had unique individual aesthetics, you could say FA/Hockey are the best modern examples because u know everyone on their teams, and they all skate way different, I think genuinely the only video I ever enjoyed without names was cherry. That was genuinely nice, but those kids grew into their names as well.
Topic: Jerry kicked of emerica (Read 36581 times)