Yeah they seem cool to me. Can't really judge because we haven't even seen a real shoe yet. But they seem to follow a similar construction to huf and cons, which isn't really to say they are copying, that's just a tried and true method of designing shoes. I do like the embroidered "S" logo on the tongue.
Who knows, this might be kinda rad. And I really like what Joe Castrucci has done in the past, so I'll support him on this endeavor unless they are hideous... which doesn't appear to be the case.
Solid team too. Skateboarding needs this. Let's just fucking support these guys and bring skateboarding home again.