Everyone on this thread praising Dyrdek's business savvy (which can't be denied), think about this. Business savvy is just a code word for being smart enough to make as much money as possible out of a venture. Returning AWS to Carter and Hill to be a cool underground company is not the way to make money of it. Pimping it on MTV, Monster collabos, kids clothes, and putting it in Wal Mart, etc. is the way to get paid from something like the workshop.