As much as Liquid Death marketing/branding is cringe as fuck (not to mention their association with the Berrics), I still have an ounce of respect foor them for doing one thing: promoting water and facing the romantization of alcoholism.
I think people should do anything they want with their lives, but alcoholism these days is viewed as something "cool", probably just how cigarrettes were many decades ago. I know a lot of people who only drink because it's cool, people whose lives were destroyed by alcohol and people who get ashamed for not drinking alcohol.
I also hate to death the alcohol industry in my country due to their lobby against more strict transit laws - they'll force politicians not to pass laws for more serious penalties if you drink and drive, they used to pay the biggest television channel to include people drinking alcohol in soap operas, which are famous as fuck here, so that feels like something natural. Mind you, it was not explicitly their products, just some fictional beer. It's not to promote the product, but to normalize the behavor, the habit.
Fuck you, Paulo Lemann. Bet you can't even push.
So I respect LD quest against that.