i admit that i don't use instagram so maybe/probably am missing whatever these guys are up to, but i'm finding this brand really weak so far.
i think instead of dropping that video which i don't think i'll go back to (like most things these days) they should have maybe released two or three shorter videos this year showing just some of the team each time, like the baker videos last year or whenever that was. would've kept them in your face at least.
from where i'm standing it almost feels like this brand doesn't exist. i know they're new and it's early days - but i'm truly not feeling anything about them.
edit: maybe he just didn't want to be part of it, but if i was bringing any of those am dudes from the last days of enjoi over - it would've been ryan connors for sure!