As I review on these comments . . . I constantly see everyone referencing Dill as the sole person behind this venture. Now, back when Blind started, or Real I would completely agree that the few said pros backed and fueled the company themselves. I do not think this is the case anymore. I want to believe it, but I find it so hard to believe that Dill has complete control over this and it's owned by Vans, which in turn is owned by VANITY FAIR. I am so over caring about the day-to-day of this brand. It may be some big ol' marketing guy that doesn't even know what skating is or means to all of us that is illegally taking that piano footage from youtube. I think it is real juvenile for you all to harmonize on "Dill does this" or "Dill did that" Who cares. . . ? go skate. Wait until you the see graphics and shapes and buy like everyone else does. And the whole moral compass you place on these videos is exactly what they want. It is supposed to raise red flags and create buzz. It is doing double work for them while they are trying to get a team together. I could see kids falling for it, but some of you guys are adults falling into this buzzkill marketing ploy, really!? skaterats are supposed to be imaginative, clever, and independent. . . .
I think the new trend from corpo backed companies, will be very few riders. This will decrease overhead and allow them to showcase their riders in all of their respective outlets and increase their market share while decreasing overall costs. Which makes sense since I know some of these corporations are starting to get uneasy because their profit margins are much less than comparable sports such as baseball, football, or regular ol' apparel.