Yes, this is Jason Dill we're talking about here. He likes to provoke and steal much like his deceased circle of New York artist hacks that included Dan Colen and Dash Snow (though the latter seemed like a real genuine human, semen on a newspaper article is just some straight bullshit)
This company will either be totally rad or totally shitty but if it's gonna pander to the VICE magazine set of yore (i.e. the early 00's aging hipster demographic who are still into cocaine and polaroids of tits)... I'd rather not rep it.
I'll wait and see what unfolds before spitting more bile though.