RE: left over decks.I’d print over his name but maybe that’s bad form.
Dill really is following the Rocco business model right ?
A new brand maybe means better with us than with someone else.
Can anyone tell me how Kevin Terpenning gets away with it?
If you can afford to do it until one of them sticks/blows up, why not? Surely FA and Hockey are not on everyone's radar (and not to the level that Dill perhaps thought it would be?). Besides, the industry is dominated by the distribution house's brands.
None of these new 'small' brands have been able to get passed cult followings and position themselves as a force to be reckoned with other than Primitive (largely due to already being an established brand and, of course, Prod) in the face of the big 4 Distro house and their brands.
Quasi, WKND, Ilse, Polar, Scumco, Magenta, Killing Floor, Northern Co., etc., aren't
majorly successful, but continue to sell and have a following...and arguably some of them are past their prime...it's like stacking clips on instagram...oh look, something new and shiny, wknd who?
Fading but clinging to life brands like Zero, Toy, DGK, Skate Mafia, Plan B, FLip, Slave, Habitat, AWS might as well be dumped into that cult following group as well, but at the bottom of the list. Somehow they survive the popularity contest. How many of your buddies ride a DGK or Plan B board?
Brands like #s, Skate Mental, Pizza, Max Allure, SVORN, Bianca Chandon, whatever didn't make a dent...
In order to be a player, you need the backing of shoe money, your own money (Birdhouse), bean old influential pro with cash and some other older pros (e.g., FA) or you need to pool multiple teams under one roof and go distro to survive the long game and not have a day job.
The Boss has got it right (and it seems Crail might be trying it again) AMs, young kids sell product to the young kids "hey that kid is my age, I wanna be like them" so they GROW UP WITH THEM and follow them, no young kid at the skatepark gives a fuck about Dill footy. Hell, I'd rather watch Kader rip than Dill.
Also, Austyn is too fucking good for WKND, bro co or not.