Slap MessageBoards
Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: links, pics, and quotes on February 21, 2020, 05:18:31 PM
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(https://i.imgur.com/ONTYeNB.jpg)
http://www.jenkemmag.com/home/author/andrew-murrell/ (http://www.jenkemmag.com/home/author/andrew-murrell/)
https://www.vice.com/en_us/contributor/andrew-murrell (https://www.vice.com/en_us/contributor/andrew-murrell)
(https://i.imgur.com/e7xFI9Z.jpg)
(https://i.imgur.com/UChoeAz.jpg)
(https://i.imgur.com/UctShVC.jpg)
(https://i.imgur.com/cS7Qnaj.jpg)
;)
(https://i.imgur.com/4p9kiTF.jpg)
Looks like it’s all real.
https://shop-eat-surf.com/2020/02/job-cuts-come-to-adidas/
(https://i.imgur.com/erTahFH.png)
Adidas, which has made a major push in the skate market in the past several years, is now going through job cuts.
We followed up with Adidas officials at the U.S. headquarters in Portland, Oregon, after hearing about possible changes in the sales force, in marketing, and also about athlete changes in the snowboarding program.
It sounds like Adidas is cutting jobs in some areas and adding in others, with a focus on key strategic initiatives such as digital.
While she did not get into specifics about what kinds of jobs are being cut, an Adidas spokeswoman sent us the following statement:
“We are continuously working as a company to become even better, faster and more efficient. This also means that we adapt our organizational structures and processes when and where necessary. We are making targeted investments in our strategic growth drivers, especially in our digital business, where we are looking for new talents. All in all, the number of employees at Adidas is slightly increasing. We expect this trend to continue. As of September 30, 2019, Adidas employed a total of 57,493 employees (globally).
The restructuring appears to be happening around the world. Adidas employees in Italy staged a protest in front of an Adidas store in December because of planned job cuts in Europe, according to Footwear News.
Adidas told Footwear News at the time that the retail market continues to shift, with consumers increasingly shopping online, and that has prompted the brand’s structural changes. Examples cited were “increasing the use of digital tools for our wholesale partners and investing in our own e-commerce channels,” the statement said.
In the skate world, the big concern is that Adidas may be cutting back its investment in Adidas Skate. The company has replaced Nike SB as the big spender in the sector and has invested in many robust marketing programs at a time when endemic skate companies do not have big marketing budgets.
While we don’t know what level of investment Adidas will make in skateboarding in the future, SES asked Adidas specifically if the Adidas Skate and Snowboarding programs will exist going forward.
The spokeswoman confirmed the Skate and Snowboarding programs will continue to be part of the Adidas brand.
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It wouldn’t surprise me at all (if it’s even true). I would bet management figures they can cut everyone that laid the road for them to get into shops and whatever else and give it to like 1 person to manage.
Also good god #skatetwitter is arguably more regular than slap, and caring about someone posting it to slap is person squared!
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Andrew Murrell is LPQ, confirmed
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Uh-oh, Spaghetti-Os!
LPQ, it also appears you have a fan.
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Just goes to show that all of the corpo skate programs are loss leaders that don’t net the parent company any money but fuck the core brands by diluting their share.
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Andrew Murrell is LPQ, confirmed
LPQ if I had to make an educated guess is someone associated with Ryan Lay’s podcast.
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Uh-oh, Spaghetti-Os!
LPQ, it also appears you have a fans.
(https://i.imgur.com/dxVuIEO.jpg)
(https://i.imgur.com/OCCyqLg.jpg)
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for anyone else confused why don brown is mentioned in a thread about adidas; https://shop-eat-surf.com/2013/05/2008-12-a-report-from-etnies-party-for-adidas-employees-in-portland/
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Uh-oh, Spaghetti-Os!
LPQ, it also appears you have a fans.
(https://i.imgur.com/dxVuIEO.jpg)
(https://i.imgur.com/OCCyqLg.jpg)
https://youtu.be/qOOo5EzLMdI
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That "fuck of" was a nice touch.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
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Those fucking AdiNazis fled with all the gold. Thank fuck I never bought a pair.
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Again with the goods!
LPQ, May I say that YOU are an asset & a treasure.
Keep up the good work, Sleutherton.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
Needs some Blitz krieg, in there, somewhere.
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The only shoes I ever notice people wearing is Vans and NB. Then again, I don't really look at peoples shoes.
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The only shoes I ever notice people wearing is Vans and NB. Then again, I don't really look at peoples shoes.
are you canadian?
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The only shoes I ever notice people wearing is Vans and NB. Then again, I don't really look at peoples shoes.
Nah, I just live in the middle of nowhere. Moving close to the city in a week though. Just found out today my landlord is going to let me out of my lease early. So I will be sure to report what shoes I see at that time!
Also, this guy is tweeting about this and then gets mad it's on the internet? Fuck of!
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Hey Skatan, any insight on this?
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I could write a fucking essay to this, but fucking hell.
You already did. Just don't write anything else at all.
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(https://i.imgur.com/4p9kiTF.jpg)
I don't understand why he'd say this after posting what he wrote on a public social media platform with multiple people responding to him. It's not like no one is paying attention. In fact, the point of social media is that people pay attention to you.
If you write something on social media, people will notice and they're free to discuss what they read. Isn't this obvious?
Anyway, you're much appreciated LPQ.
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Lakai (and core skate shoe brands in general) gang rise up
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in canada we havent had an adidas rep in more or less 2 years. i dont think our rep lost his job, just isn't the rep for adidas sb.
they did send out an email last fall to visit their showroom to view samples with the guide of some of their employees. not too sure how that worked out
not the best to deal with
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(https://i.imgur.com/4p9kiTF.jpg)
I don't understand why he'd say this after posting what he wrote on a public social media platform with multiple people responding to him. It's not like no one is paying attention. In fact, the point of social media is that people pay attention to you.
If you write something on social media, people will notice and they're free to discuss what they read. Isn't this obvious?
Anyway, you're much appreciated LPQ.
Agree 100% and thank you LPQ.
Adidas does seem to have gone off course in recent years from skatifying retro models (like NB also does) to going all in with TJ and Nak, who aren’t the most productive or likeable (if their twitter is anything to go by). I think after last Puig model was when it all kinda changed direction; I back SJ but has the city cup, 3st, TJ model etc sold well? Maybe it has, but it doesn’t seem so. They’ve still got adiease, Seely, Busenitz etc but the lineup seem all over the place. And what’s with pulling down all those vids? Nike, NB etc etc no else is doing that. Weird. Something definitely stinks. Good work LPQ!!
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for anyone else confused why don brown is mentioned in a thread about adidas; https://shop-eat-surf.com/2013/05/2008-12-a-report-from-etnies-party-for-adidas-employees-in-portland/
Thanks for the link.
Looks like it’s all real.
https://shop-eat-surf.com/2020/02/job-cuts-come-to-adidas/
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
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I learned this from my local tennis store owner. Adidas wants shop owners on the East Coast to visit their showroom in Brooklyn. Coupled with the $10,000 minimums per season, this makes it easier for the brand to minimize losses and cater only to serious clientele. That could be why there are no reps.
As for the Gustav video, it’s been taken down due to issues with copyright for one of the songs.
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Domination of the skate market is still pennies compared to soccer money. Of course they dont give a fuck.
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
While paying the skaters well and looking after them is great, it shouldn't come at the expense of shops that are out there selling and promoting their products. Case in point:
in canada we havent had an adidas rep in more or less 2 years. i dont think our rep lost his job, just isn't the rep for adidas sb.
they did send out an email last fall to visit their showroom to view samples with the guide of some of their employees. not too sure how that worked out
not the best to deal with
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
Yeah, maybe - but it’d be nice if they could keep the videos up though to showcase their riders work.
I guess it’s modern times, why pay a sales/marketing team when you’ve got 500 new promoters you can pay with product.
https://www.instagram.com/p/B8sV0sJnz4P/?igshid=1rhg25xe0ojem
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
While paying the skaters well and looking after them is great, it shouldn't come at the expense of shops that are out there selling and promoting their products. Case in point:
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in canada we havent had an adidas rep in more or less 2 years. i dont think our rep lost his job, just isn't the rep for adidas sb.
they did send out an email last fall to visit their showroom to view samples with the guide of some of their employees. not too sure how that worked out
not the best to deal with
Good point. Seems like the difference between supporting the industry/culture and feeding off it.
...time to release another Gonzfather reissue to show you’re core....
“2020 release of third colorway inspired by his 2018 recreation of his 1998 performance”. Nice. Seamless continuity.
https://www.instagram.com/p/B83KXRqA7M2/?igshid=1a7rer0jab5nz
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
+1 to all of this
Not to mention I wouldn't call a 15+ year investment in a skate program "infiltration" especially when you factor in the failed attempt they had at entering the market a few years prior to launching this one. Adidas has put a lot of money into skateboarding and I'd be skeptical that they've really seen a return on that investment.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
+1 to all of this
Not to mention I wouldn't call a 15+ year investment in a skate program "infiltration" especially when you factor in the failed attempt they had at entering the market a few years prior to launching this one. Adidas has put a lot of money into skateboarding and I'd be skeptical that they've really seen a return on that investment.
Please don’t encourage them. Both the troll and response was a bizarre rant. And of course they’re making money of it, their not doing it for shits and giggles, hence the “streamlining efficiencies” to maintain max profits. Busenitz pro are my favourite shoes but I’m under no illusion that this is nothing but a ruthless multinational juggernaut that’d cancel the Christmas party to save few Euros.
https://www.statista.com/statistics/268417/gross-profit-of-the-adidas-group-worldwide-since-2000/
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If all the other big shoe companies follow through with such budget cuts then I wonder to what extent that might affect skate media in the long run, as the majority of it right now is only surviving off the crumbs those corporations bother throwing their way in exchange for monopolizing their presence in them (aggressive marketing that's actually not doing the brands any favors in the long run either). Maybe that's when some of the least sincere dinosaurs will die.
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
Yeah, maybe - but it’d be nice if they could keep the videos up though to showcase their riders work.
I guess it’s modern times, why pay a sales/marketing team when you’ve got 500 new promoters you can pay with product.
https://www.instagram.com/p/B8sV0sJnz4P/?igshid=1rhg25xe0ojem
Aren't all these looking for ambassadors accounts fake ?
Just a trap for idiots
Do you really think Adidas is interested in your reach if you have 500 followers ?
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Lakai (and core skate shoe brands in general) gang rise up
All according to plan before the re release of the Manchester
Meg's on some illuminati shit these days
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Maybe they dont need a dedicated skate sales team? The sales team for adidas would be large enough to cover it.
Might just be trimming some dead wood. As long as they are still paying the skaters well and looking after them so they can wow us wolith amazing tricks, then thats what matters yeah?
Yeah, maybe - but it’d be nice if they could keep the videos up though to showcase their riders work.
I guess it’s modern times, why pay a sales/marketing team when you’ve got 500 new promoters you can pay with product.
https://www.instagram.com/p/B8sV0sJnz4P/?igshid=1rhg25xe0ojem
Aren't all these looking for ambassadors accounts fake ?
Just a trap for idiots
Do you really think Adidas is interested in your reach if you have 500 followers ?
Yeah, you’re probably right. But it does seem to be the way - paying IG/twitter etc influencers dollars for posts rather than having a sales team. Isn’t that basically what this corporate gobbledygook means;
“We are making targeted investments in our strategic growth drivers, especially in our digital business, where we are looking for new talent”.
Adidas told Footwear News at the time that the retail market continues to shift, with consumers increasingly shopping online, and that has prompted the brand’s structural changes. Examples cited were “increasing the use of digital tools for our wholesale partners and investing in our own e-commerce channels,” the statement said”.
From this article:
https://shop-eat-surf.com/2020/02/job-cuts-come-to-adidas/
Pretty much confirms what everyone’s been saying that they don’t give a fuck about skate shops.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
+1 to all of this
Not to mention I wouldn't call a 15+ year investment in a skate program "infiltration" especially when you factor in the failed attempt they had at entering the market a few years prior to launching this one. Adidas has put a lot of money into skateboarding and I'd be skeptical that they've really seen a return on that investment.
Your writing style is quite similar to East Kremer’s.
+1
It’s normal he a still a bit angry about baker making profit of his chaotic/violent behavior and then letting him down when they didn’t find Dixon profitable anymore.
I like Reynolds and Ellington too but they supossed to be the mature ones and help him any times possible.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
+1 to all of this
Not to mention I wouldn't call a 15+ year investment in a skate program "infiltration" especially when you factor in the failed attempt they had at entering the market a few years prior to launching this one. Adidas has put a lot of money into skateboarding and I'd be skeptical that they've really seen a return on that investment.
Your writing style is quite similar to East Kremer’s.
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+1
It’s normal he a still a bit angry about baker making profit of his chaotic/violent behavior and then letting him down when they didn’t find Dixon profitable anymore.
I like Reynolds and Ellington too but they supossed to be the mature ones and help him any times possible.
Well this changes everything
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Uh-oh, Spaghetti-Os!
LPQ, it also appears you have a fans.
(https://i.imgur.com/dxVuIEO.jpg)
(https://i.imgur.com/OCCyqLg.jpg)
Jenkem hating on LPQ? So weak.
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https://www.instagram.com/p/B8sV0sJnz4P/?igshid=1rhg25xe0ojem
This is some bumass shit.
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Looks like those Tyshawns I bought me for XMas are going on ice for the time being.
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(https://i.imgur.com/4p9kiTF.jpg)
I keep laughing at how fucking dumb this is. "Why tf is someone reading the wild speculation I'm writing on my public social media account and then talking about it with people"
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Looks like those Tyshawns I bought me for XMas are going on ice for the time being.
That’ll show them, not the money you gave them already.
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A giant corporation fucks over its workers. People are yet again surprised.....
Amazing.
This shit will happen with EVERY CORPORATE OWNED SKATE SHOE eventually. As soon as they aren't doing well, nikesb will pull this same shit as will every other company with shareholders. This is inevitable.
They don't care about skateboarding. They care about profits. When profits leave, so does skateboarding from their product line. They don't care how many people love to skate in 3st's or whatever. They don't care about getting rid of a product line. They don't care about their riders and they don't care about us. This should've been real fucking obvious. Anyone working or riding for a giant corporate shoe that expects anything more than a check at the end of the day is going to be real disappointed.
Get your shoes, get your check, and move the fuck on. Corporations are bound to do this.
As for the people talking on twitter about these issues, then getting mad when someone posts them on here, well you're genuinely an idiot. Don't post shit online if you don't want other people to see it and don't pour your life into a corporation and expect to get anything good back from it.
This isn't some "you get what you deserve" type shit that I'm saying. People don't deserve this. But everyone should have expected this to happen one day.
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Skateboarding doesn't deserve shoes.....
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Y’all fucking realize we are in this fucking predicament because skate shoe companies shafted shops and sold everywhere? Like this is such fucking modern liberal bullshit pyschobabble without any historical context for why things are the way they are with a touch of anti corporatism and anti capaitalism. Anti corporatism is not bad by itself, what causes anti corporatism to go bad is the individuals at the top once their companies take off end up realizing they can have extreme wealth and start making decisions based on that, or sell it to some other company make a lot of profit, and then those guys at that top of that conglomerate or private equity firm end up doing the same thing. This is what occured with SKATER OWNED COMPANIES. do you think Pierre and Don started fucking selling to malls because it was ethical compared to skate shops. Hell no, as a matter of fact they are even More fucking greedy because they don’t have thousands of shareholders to distribute their wealth with. They have a few select individuals who made a shitload off of selling to malls and what not, and now they try to save face with this stupid marketing they have all gotten stuck in your fucking heads about “being skater owned bro”, shit is fucking crazy how brainwashed y’all fucks are. Like at the end of the day it’s human nature to want to achieve success you never dreamed of if that opportunity suddenly presents itself right to your face to provide for your kids and their kids kids, it’s just basic evolution, so it’s not like I slight say Don or Pierre in the case of Sole Tech but y’all really have been fucking brainwashed. Do you all understand the concept of Triage? Like dealing with the most pertinent problems essentially that will cause the most death to skateboarding there is? You know what that is? It’s shops fucking closing, plain and fucking simple. Other then California, and very few states west of Kansas that have an insane number of skateparks and shops, most places in the United States have one or two tiny-medium dope shops in the entire fucking state, and those guys closing there doors is so much more detrimental to skateboarding then big corporate brands controlling it. At the end of the day skate shops are like the heart of the human body, and the shoe brands are like the legs. Even if the big skate shoe brands sucked USA dry and paralyzed us, skateboarding would go on because our heart is still beating, but the second you kill shops, you decimate fucking skate scenes, and there is nothing more detrimental to skateboarding then shops closing, and Nike and Adidas are the sole reason 40-50% of shops in America can stay in business. Shit sucks but if you gotta have a pacemaker, you gotta have a pacemaker.
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Is this gonna cause a similar exodus like with Indy??
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Also since this deals with skate shops. Go to Embark in Frederick Maryland. Brent is seriously one of the nicest people out there in skateboarding.
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(https://i.imgur.com/4p9kiTF.jpg)
I keep laughing at how fucking dumb this is. "Why tf is someone reading the wild speculation I'm writing on my public social media account and then talking about it with people"
The only issue with this whole thread is it’s based on a prediction that Andrew murrell made. He is consistently as or more wrong than every other person who has no idea what they’re talking about.
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Also since this deals with skate shops. Go to Embark in Frederick Maryland. Brent is seriously one of the nicest people out there in skateboarding.
Sorry if I’m years behind the curve, Frederick wise, but... is there no more Pitcrew? Tim & Malc were always so great to deal with. Hope they’re still slangin’ sticks/sneaks.
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Maybe stop buying adidas
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This makes me greatly dislike adidas, along with them cutting their snow program minus Jake Blauvelt. Too bad because I love the businetz, plus suciu, Silas, and Lucas are amazing. I'm having a moral dilemma.
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NB, then Nike next.
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Skaters are gonna gossip about how shitty adidas is because of this for like a week, until they put out some new web clip with Gustav and Busenitz and some new colorway and then all will be forgiven.
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Just the whores, not everyone.
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(https://i.imgur.com/4p9kiTF.jpg)
Lmao delete your Twitter if you don’t want anyone to read it or be able to screen shot it.
Crying about it offers no solution.
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At least he got the “fuck of” correct for Slap.
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LPQ > shit-huffermag. they are vice tier corny these days anyway
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LPQ > shit-huffermag. they are vice tier corny these days anyway
Pretty much, half of their posts are plugs now. Dude's going off on the shitclub about his pro skater veteran services, crob fawning over him - did he even get Ragdoll a jerb in the next episode? Now they're dissing LPQ? Nah.
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I'm so glad we can now go back to supporting core shoe brands that make quality shit like this...
https://www.tactics.com/es/indium-pants/black-print
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i seriously doubt adidas is going anywhere. right before big olympics cash in? no way. They've been in skateboarding for 20 years plus now. Even when it looked like they bailed in the early 2000s, they still had a skate program and were developing shoes even though they weren't releasing anything. Time will tell I guess, but i really don't see it happening.
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Also since this deals with skate shops. Go to Embark in Frederick Maryland. Brent is seriously one of the nicest people out there in skateboarding.
Sorry if I’m years behind the curve, Frederick wise, but... is there no more Pitcrew? Tim & Malc were always so great to deal with. Hope they’re still slangin’ sticks/sneaks.
Closed up shop 2/3 years ago but did a 25th anniversary pop up this past year.
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real fuckin nerd hours over here.
free max b
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Hey Skatan, any insight on this?
Just read this now too, didn’t knew about the skateboarding reps but heard about the training apparel in the US getting a big cut. In this side of the ocean stuff is changing too. There is a re-structuring happening in the whole company. My job is not affected but people are being shifted around to suit better the business needs I guess, some areas are understaffed (design) and others could do with some trimming, (marketing/reps). Adidas grew so fast in the last couple years that I think now has a some growth pains to solve.
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To be fair “salesperson” is kind of an obsolete profession in this day and age.
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Yeah it is, considered sales and marketing now
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all North American skate product and skate marketing employees clipped or transferred
all North American skateshop reps/sales management clipped
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Nike and Adidas are the sole reason 40-50% of shops in America can stay in business.
I don’t think you realize how detrimental it can be for shops to carry Nike and/or Adidas. The problem is that these big corporations will impose large seasonal minimums on small shops which the shops can barely support. Then, when the seasons done, they’re stuck with a batch of overstock footwear that they couldn’t move and have to funnel money from other sales to keep carrying those corporate brands. Unless you’re a chain shop and/or located in a mall, or are one of those skateshops that also cater to a large streetwear/hypebeast community, you’re going to have a hard time selling through all of those shoes. Besides, $10,000 footwear minimums for ONE shop are extremely hard to support unless you have a chain of stores you can distribute that through. Plenty of mom and pop skateshops won’t be carrying more than $8000 from a singular shoe brand in an entire year. However you won’t catch most core companies imposing minimums like that.
You have to remember too that these corporate companies like Nike, adidas, etc. are looking for money. This is a business to them more than supporting the industry and a passion that they love. Most core companies like a lakai or emerica will work with shops when it comes to debts and stuff like that, which is why you’ll see shops continue to work with them. With something like a Nike or adidas, they won’t be as compassionate towards a skateshop and will likely kick them to the curb and say “tough shit” and collect that debt. My local shop had to deal with that and hasn’t carried any of those corporate brands with the exception of new balance as a result. On the opposite hand, the times they’ve worked with core brands had tough times, etc. they’ve had their hand taken through those tough times and have been taken care of by the core companies.
Yeah it’s a shitty situation to be in for a shop either way, but do you want to work with a company that’s going to be more understanding? Or a company that’s just going to take your money, kick you to the curb and move on to the next shop?
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So does this mean Cairo's already out of a job?
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real fuckin nerd hours over here.
free max b
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real fuckin nerd hours over here.
free max b
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It wouldn’t surprise me at all (if it’s even true). I would bet management figures they can cut everyone that laid the road for them to get into shops and whatever else and give it to like 1 person to manage.
Also good god #skatetwitter is arguably more regular than slap, and caring about someone posting it to slap is person squared!
If you are established you don't need a 'sales team' you can do it with a few 'sales people.' That Boozentits shoe line sells itself noimsaying?
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On the bunt Karl Watson did say they were cutting back on the flowgram
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Also since this deals with skate shops. Go to Embark in Frederick Maryland. Brent is seriously one of the nicest people out there in skateboarding.
The good old days, when Brent loaded up his little red Geo and chased skate dreams in SF. 94 maybe? Still miss Pitcrew, but thankful Brent is carrying the torch with embark.
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This is probably a move that hey have thought and plan before executing it, towards the corp.'s benefits. It's a shame for some people to lose their jobs, but they don't give a fuck, honestly.
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Coronavirus isn't going to help the situation when execs start trimming more fat to maintain profits.
https://www.forbes.com/sites/isabeltogoh/2020/02/19/adidass-china-sales-slump-85-due-to-coronavirus/#473f19df42b6
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Must be making room to bring Marc back for his ideas
https://www.instagram.com/p/BR80rjxgEcs/?igshid=1b4dzdyy27kk1
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Nike and Adidas are the sole reason 40-50% of shops in America can stay in business.
I don’t think you realize how detrimental it can be for shops to carry Nike and/or Adidas. The problem is that these big corporations will impose large seasonal minimums on small shops which the shops can barely support. Then, when the seasons done, they’re stuck with a batch of overstock footwear that they couldn’t move and have to funnel money from other sales to keep carrying those corporate brands. Unless you’re a chain shop and/or located in a mall, or are one of those skateshops that also cater to a large streetwear/hypebeast community, you’re going to have a hard time selling through all of those shoes. Besides, $10,000 footwear minimums for ONE shop are extremely hard to support unless you have a chain of stores you can distribute that through. Plenty of mom and pop skateshops won’t be carrying more than $8000 from a singular shoe brand in an entire year. However you won’t catch most core companies imposing minimums like that.
You have to remember too that these corporate companies like Nike, adidas, etc. are looking for money. This is a business to them more than supporting the industry and a passion that they love. Most core companies like a lakai or emerica will work with shops when it comes to debts and stuff like that, which is why you’ll see shops continue to work with them. With something like a Nike or adidas, they won’t be as compassionate towards a skateshop and will likely kick them to the curb and say “tough shit” and collect that debt. My local shop had to deal with that and hasn’t carried any of those corporate brands with the exception of new balance as a result. On the opposite hand, the times they’ve worked with core brands had tough times, etc. they’ve had their hand taken through those tough times and have been taken care of by the core companies.
Yeah it’s a shitty situation to be in for a shop either way, but do you want to work with a company that’s going to be more understanding? Or a company that’s just going to take your money, kick you to the curb and move on to the next shop?
I mean a lot of shops do cater to hype beasts though, and that’s a fact. Like do you realize how much lottery’s and raffles and shit at shops bring into a shop?
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In June of 2019 I was in Berlin and met Jon Wexler, VP of Global entertainment and Influencer marketing at adidas. He did a presentation for my company about how getting the right celebrities can revive/rejuvenate a brand.
He was the person who came up with and pushed for The Yeezy (Kanye’s shoe/brand). Prior to that launch, adidas was getting pummeled by Nike and Under Armor in sales and was on the verge of total collapse. He essentially said “you need to find someone who makes adidas a lifestyle, not just a shoe, and makes people want to wear them to live that lifestyle”. The launch of that shoe saved the adidas brand, as a whole, from completely dying and now people identify yeezys with wealth and urban lifestyle.
That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
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Nike and Adidas are the sole reason 40-50% of shops in America can stay in business.
I don’t think you realize how detrimental it can be for shops to carry Nike and/or Adidas. The problem is that these big corporations will impose large seasonal minimums on small shops which the shops can barely support. Then, when the seasons done, they’re stuck with a batch of overstock footwear that they couldn’t move and have to funnel money from other sales to keep carrying those corporate brands. Unless you’re a chain shop and/or located in a mall, or are one of those skateshops that also cater to a large streetwear/hypebeast community, you’re going to have a hard time selling through all of those shoes. Besides, $10,000 footwear minimums for ONE shop are extremely hard to support unless you have a chain of stores you can distribute that through. Plenty of mom and pop skateshops won’t be carrying more than $8000 from a singular shoe brand in an entire year. However you won’t catch most core companies imposing minimums like that.
You have to remember too that these corporate companies like Nike, adidas, etc. are looking for money. This is a business to them more than supporting the industry and a passion that they love. Most core companies like a lakai or emerica will work with shops when it comes to debts and stuff like that, which is why you’ll see shops continue to work with them. With something like a Nike or adidas, they won’t be as compassionate towards a skateshop and will likely kick them to the curb and say “tough shit” and collect that debt. My local shop had to deal with that and hasn’t carried any of those corporate brands with the exception of new balance as a result. On the opposite hand, the times they’ve worked with core brands had tough times, etc. they’ve had their hand taken through those tough times and have been taken care of by the core companies.
Yeah it’s a shitty situation to be in for a shop either way, but do you want to work with a company that’s going to be more understanding? Or a company that’s just going to take your money, kick you to the curb and move on to the next shop?
I mean a lot of shops do cater to hype beasts though, and that’s a fact. Like do you realize how much lottery’s and raffles and shit at shops bring into a shop?
A few of the more well known shops in the US may get to participate in those drops like a Labor, Escapist, 303, etc., and its cool to see shops like that making a buck off of it as well as getting extra heads through their doors, but in reality this is a mere fraction of shops around the U.S.
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One of the former adidas skate reps posted a picture wearing nikes a couple days ago.
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In June of 2019 I was in Berlin and met Jon Wexler, VP of Global entertainment and Influencer marketing at adidas. He did a presentation for my company about how getting the right celebrities can revive/rejuvenate a brand.
He was the person who came up with and pushed for The Yeezy (Kanye’s shoe/brand). Prior to that launch, adidas was getting pummeled by Nike and Under Armor in sales and was on the verge of total collapse. He essentially said “you need to find someone who makes adidas a lifestyle, not just a shoe, and makes people want to wear them to live that lifestyle”. The launch of that shoe saved the adidas brand, as a whole, from completely dying and now people identify yeezys with wealth and urban lifestyle.
That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
i mean, that's just not true. they were up 18% in 2015, the year before yeezys came out. adidas-group.com/en/media/news-archive/press-releases/2016/full-year-2015-results/
Net income to increase between 10% and 12% to around € 800 million
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Yeah, it sounds more like the dude successfully soll himself to you fakie nollie. As if one shoe (his idea) saved the whole adidas brand that as stated before by skatan and shannamal grew pretty well over the last decade.
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In June of 2019 I was in Berlin and met Jon Wexler, VP of Global entertainment and Influencer marketing at adidas. He did a presentation for my company about how getting the right celebrities can revive/rejuvenate a brand.
He was the person who came up with and pushed for The Yeezy (Kanye’s shoe/brand). Prior to that launch, adidas was getting pummeled by Nike and Under Armor in sales and was on the verge of total collapse. He essentially said “you need to find someone who makes adidas a lifestyle, not just a shoe, and makes people want to wear them to live that lifestyle”. The launch of that shoe saved the adidas brand, as a whole, from completely dying and now people identify yeezys with wealth and urban lifestyle.
That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
So you're saying you want to be more like kanye than chewy? ::)
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Y’all fucking realize we are in this fucking predicament because skate shoe companies shafted shops and sold everywhere? Like this is such fucking modern liberal bullshit pyschobabble without any historical context for why things are the way they are with a touch of anti corporatism and anti capaitalism. Anti corporatism is not bad by itself, what causes anti corporatism to go bad is the individuals at the top once their companies take off end up realizing they can have extreme wealth and start making decisions based on that, or sell it to some other company make a lot of profit, and then those guys at that top of that conglomerate or private equity firm end up doing the same thing. This is what occured with SKATER OWNED COMPANIES. do you think Pierre and Don started fucking selling to malls because it was ethical compared to skate shops. Hell no, as a matter of fact they are even More fucking greedy because they don’t have thousands of shareholders to distribute their wealth with. They have a few select individuals who made a shitload off of selling to malls and what not, and now they try to save face with this stupid marketing they have all gotten stuck in your fucking heads about “being skater owned bro”, shit is fucking crazy how brainwashed y’all fucks are. Like at the end of the day it’s human nature to want to achieve success you never dreamed of if that opportunity suddenly presents itself right to your face to provide for your kids and their kids kids, it’s just basic evolution, so it’s not like I slight say Don or Pierre in the case of Sole Tech but y’all really have been fucking brainwashed. Do you all understand the concept of Triage? Like dealing with the most pertinent problems essentially that will cause the most death to skateboarding there is? You know what that is? It’s shops fucking closing, plain and fucking simple. Other then California, and very few states west of Kansas that have an insane number of skateparks and shops, most places in the United States have one or two tiny-medium dope shops in the entire fucking state, and those guys closing there doors is so much more detrimental to skateboarding then big corporate brands controlling it. At the end of the day skate shops are like the heart of the human body, and the shoe brands are like the legs. Even if the big skate shoe brands sucked USA dry and paralyzed us, skateboarding would go on because our heart is still beating, but the second you kill shops, you decimate fucking skate scenes, and there is nothing more detrimental to skateboarding then shops closing, and Nike and Adidas are the sole reason 40-50% of shops in America can stay in business. Shit sucks but if you gotta have a pacemaker, you gotta have a pacemaker.
Right. Adio literally went bankrupt trying to survive as a "mainstream" brand after their little viva la bam wave washed out, DC and Etnies pretty much told skate shops to "fuck off" when they pulled all their cheaper shoes to concentrate those models into retail stores, IPath sold themselves to Timberland the first chance they got, and so on. Skater owned brands taking their focus off skateboarding was what started this whole downward spiral. Oh and who got bigger than skateboarding before anybody.....Vans.
Adidas and Nike entering a market as small as skateboarding is way less greedy than our brands not being satisfied with "just being skate brands". So now like you said, we're left with core shops being dependent on the sale of non core brands to exist. Most younger kids getting into skateboarding don't have the slightest idea that Etnies or DC were ever "cool" and that's because Etnies and DC didn't care about skateboarding for awhile. Like Nike and Adidas had nothing to do with that.
Etnies has a good vegan line and Lakai has been steppin' it up too so those are the brands I skate. Plus I'm old enough at 30 to still feel connected to the idea of skateboarding having it's "own brands'. That underground vibe was an awesome feeling when I first started skateboarding as it was for a lot of us, but shit is different now. Skateboarding is literally an olympic sport. We've already lost most what we used to love about skateboarding, shops are all we have left, and if it's Nike and Adidas that sustain them, well then so be it.
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That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
it's kinda the other way around
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We've already lost most what we used to love about skateboarding, shops are all we have left, and if it's Nike and Adidas that sustain them, well then so be it.
That was an otherwise excellent post, but I kind of naively disagree with this bit. I don't believe in 'things we used to love about skateboarding' because obviously the act of skateboarding for personal reasons in whatever way one feels like is still there and won't go away, regardless of the flavor of the month that type of fundamental freedom is timeless. People everywhere in the world still skate out of love and create amazing productions (video, merch etc.) out of that same love, which is the type of productions-made-products skateshops originally used to carry or at least, were ideally meant to support back when most didn't have to turn into shoe stores. Independent productions are still going strong and the Internet makes that prevalent every day if one knows where to look.
I'll reiterate but one thing I have against those big corps in skating is their aggressive marketing, they've been monopolizing entire stores and media outlets (to the point where every article is intended to double up as ad space, when there is always so much independent stuff coming out that should be considered) by forcing them into a mainstream race and that's been at the expense of the other, less profitable, yet more organic productions the shops could have been carrying, and the media could have been covering. Essentially they successfully eliminated most of the grassroots competition (which had indeed set up everything just right for them to do just that, like you were saying) only to make themselves the major, when not sole source of income for those enterprises, nowadays they're pretty much cupping their balls with every interaction, barely disguising that they might or might not stop giving a shit soon; in the meantime magazines are filled with commercial articles, the kids' heads are filled with logos and bullshit stories on how it's actually this brand or that brand that singlehandedly defined skateboarding first (... the jokes), the shops are filled with product they don't want and can't sell. Fuck, even videos are filled with dudes skating in shoes most of them would probably never go out of their way to purchase if they weren't showered in free pairs. That's actually just slowly burning the cred and interest of those publications and shops because no one likes being subjected to blatant advertising; too many swooshes and side stripes in a magazine not just in ad space but also in the contents to the point where it feels forced (hint: it's been for a decade) and the magazine loses their readership, too many of them in a shop and it jeopardizes the future of the shop (because then what, the companies will either pull the plug eventually, or offer to buy your store?). And those companies won't care about their demise because they'll have moved onto the next three skater-ran enterprises to leech on then fuck over by then already.
Options have been eliminated and skater-ran enterprises (unless they choose to remain focused on the underground and smaller distros) now have a very limited source of companies to do business with and even then the pressure is always on that it's barely a temporary safety net. It's short-term safety after short-term safety with complete disregard of the actual culture of skateboarding (e.g.. how it's actually practiced by skaters throughout the world to this day and not just in a fantasy world where pick-a-company reigns supreme) as well as its activists. But a lot of people are so used to getting fucked, it's almost like they no longer even feel it, let alone consider alternative options to maybe keep skating more than just a business and avoid getting fucked.
Skaters have always been into shooting themselves in the foot anyway. First the skater-owned brands feeling so complacent they thought they could fuck skaters over (not so fond memories of that two-year-long phase during which the glue on éS shoes wouldn't even hold up for a session, or all the switches in factories in the mid 00's etc.), then (for some) choosing not to give a shit about the consequences of buying Janoski's only to come back crying when the first handful of skate brands started to tank, then by settling for the easy route and trusting outside corporations to fund everything (in metropolitan areas...) for them. And now the industry is pretty much hanging on by a hair to just a few of those guys' balls who might or might not scratch the itch as soon as it starts feeling uncomfortable, and in the meantime everyone's panicking to stay afloat and aligning themselves with the most sterile shit, leaving no room to anything else, hoping not to be the first ones to get cut. The reoccurring problem every time? Short-term thinking.
Well that's too long of a bitter post already...
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Just here to say NB just rose in stock, again....
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Adi is short for Adolf - Adolfdaz sk8 team. Cornball jock Hitler shoes, fuck that shit.
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That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
it's kinda the other way around
So in Europe, Nigel is the seppo Aurelien Giraud?
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Also since this deals with skate shops. Go to Embark in Frederick Maryland. Brent is seriously one of the nicest people out there in skateboarding.
Sorry if I’m years behind the curve, Frederick wise, but... is there no more Pitcrew? Tim & Malc were always so great to deal with. Hope they’re still slangin’ sticks/sneaks.
Embark is carrying the torch for those guys. Randomly ran into Tim in downtown dc randomly a few months ago and he said what’s up because I was setting up a new board and he commented on my no comply shirt.
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Love how exploitive labor practices are a non issue until they effect sales/marketing/white-collar workers.
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That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
it's kinda the other way around
So in Europe, Nigel is the seppo Aurelien Giraud?
From my experience, in Europe, the Nigel is some kind of abstract entity everyone but naive kids collectively hates, but it's not a real-life skater or person, most people haven't even actually watched his parts and the name most commonly gets used as a caricature, a representation of some extreme where one's personality gets diluted in exchange for turning into a living billboard.
In turn, the Aurélien Giraud is perceived as our continent's most credible effort yet at stealing the aforementioned billboard technology.
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The only Adidas I've ever liked came from the skate division of the company. Otherwise that company is for clone queers.
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the myopism of #skatetwitter is baffling. "Why do people care what Ryan Lay and some of the most prominent young writers in skating have to say enough to post it somewhere else?" Oh man I dunno
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In June of 2019 I was in Berlin and met Jon Wexler, VP of Global entertainment and Influencer marketing at adidas. He did a presentation for my company about how getting the right celebrities can revive/rejuvenate a brand.
He was the person who came up with and pushed for The Yeezy (Kanye’s shoe/brand). Prior to that launch, adidas was getting pummeled by Nike and Under Armor in sales and was on the verge of total collapse. He essentially said “you need to find someone who makes adidas a lifestyle, not just a shoe, and makes people want to wear them to live that lifestyle”. The launch of that shoe saved the adidas brand, as a whole, from completely dying and now people identify yeezys with wealth and urban lifestyle.
That has nothing to do with this, other than there isn’t a single adidas rider that makes me want to be more like them by wearing their shoe. The whole team looks like Olympic euro-trash poster children (can’t remember which user was so offended by someone calling Aurelien Giraud the Euro Nyjah but, if you’re reading this, I am specifically calling tracksuits euro trash to offend you and you alone) and is indistinguishable. I think Nike does a decent job of giving their riders, as individuals, an identity and it helps each pro model sell to a specific demographic of skateboarder, whether it be a model designed by someone or a select color way.
Whether adidas bows down or attempts to make their skate division more successful, I think they need to at least attempt making their skate division have an identity that couldn’t be mistaken for anything other than skateboarding.... not just slap 3 stripes and a toe cap on a flat-soled shoe and expect the kids to go crazy.
EDITS I’m stuck at Newark waiting for my flight home and am too drunk to write coherently
i mean, that's just not true. they were up 18% in 2015, the year before yeezys came out. adidas-group.com/en/media/news-archive/press-releases/2016/full-year-2015-results/
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Net income to increase between 10% and 12% to around € 800 million
Just going off of what I heard.
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Is anyone actually surprised that a company founded on Nazi money isn't 'keeping it real'? Business 101 - infiltrate the industry, gain legitimacy through hiring insiders, stomp the competition out, then fire everyone besides the execs and child laborers.
I love when I read dumb ass shit on SLAP. adidassler was founded years prior to the NAZI party and after the war split into PUMA and Adidas. It was founded by two brothers that became a part of the NAZI party, but to say it was “funded” by Nazi money is laughable. Everyone in Germany then that wasn’t a Jew was a NAZI and adhered to the NAZI doctrine or else it was death. Shit is laughable trying to discredit them like that. This is not fucking VW by any means. Also y’all realize information was so fucking compartmentalized back then because all you heard were a few prominent voices on the radio. There was no television or internet or phones or anything that allowed mass communication. People in America didn’t even know that fucking FDR was paralyzed. Even Judging these people by your standards is silly. Information was so compartmentalized and no one had any clue what was going on. Go read Mandela’s thoughts on apartheid(which modeled themselves as the NAZI party with even more compartmentalization). Y’all with modern age thinking I swear. I could write a fucking essay to this, but fucking hell.
Is this the shoe industry's "It's ok to listen to 'All Skrewed Up' since it was before Skrewdriver turned racist"?
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Pretty much.
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State, Etnies, Emerica, Fallen, Lakai, DC, éS, anmly
Vans...
Still plenty out there to choose from...
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The only Adidas I've ever liked came from the skate division of the company. Otherwise that company is for clone queers.
Superstars and Stan Smiths are fucking classics, and they definitely have had some sick fucking colorways of those throughout the years compared to the basic bitch ones you traditionally see.
Some of their basketball shoes are also fresh as fuck, specifically the Harden and the Drose lines. The first black panther Dame 4 was also legit as hell, but every other Lillard has been ugly as shit. Some of their non signature BB shoes are fresh but it’s for sure rare.
That being said, their skate shoes are by far their most appealing shoes on average and it’s not even fucking close.
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Post your favorite adidas shoe.
(http://kicksdeals.com/wp-content/uploads/2012/08/adidas-skate-white-black-5.jpg)(https://www.kora.co.nz/images/large/products/Adidas%20Skate%20Men%20Lucas%20Lucas%20Puig%20Shoes%20-%20Gray%20Midgre%20Solblu%20Runninwhite%20-%20FNDG7HPT%20847_LRG.jpg) this but with white and red stripes.
I'll skate the busenitz every 2 years or so but FUCK that tongue and how much it slouches to the side.
Sorry to those who lost a job.
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(https://i.ibb.co/PwcSy1s/1531-B82-B-29-D7-4-BBF-930-E-19634-E5-D38-D4.png) (https://ibb.co/gzSn8tb)
(https://i.ibb.co/5xKL3Kq/A34-EB775-DD54-40-F2-82-CF-13233-F3-CFE29.png) (https://ibb.co/DgrQFr3)
(https://i.ibb.co/k2TvVhc/416-EE11-F-3493-4558-905-F-99-A693-F6788-C.jpg) (https://ibb.co/8gwtnj8)
(https://i.ibb.co/3NvXd4k/29-ECF9-FC-F198-4101-B402-23-F560-A13-A0-B.png) (https://ibb.co/qsCGj7x)
(https://i.ibb.co/sRJmMHn/6-BEA49-EC-34-E4-4538-B8-D4-D629-F449890-B.png) (https://ibb.co/H4pFkd6)
(https://i.ibb.co/QN1NJXG/B73230-D2-5-A31-44-FD-9-C21-DDA16-A80-D7-D6.jpg) (https://ibb.co/Lt2t0vf)
(https://i.ibb.co/dk0SzbM/C1-AEB9-FF-6067-4-E6-A-AE1-D-8-BD5-CB0-C8320.jpg) (https://ibb.co/SVX29Qy)
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cheetah, every one of those shoes you posted is worse than the time i saw that picture of your dick when i wasn't expecting it
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(https://i.imgur.com/4p9kiTF.jpg)
I keep laughing at how fucking dumb this is. "Why tf is someone reading the wild speculation I'm writing on my public social media account and then talking about it with people"
If it’s just posted on here how’s he supposed to get the retweet an followers???? Fuck you lpq FUCK YOU
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cheetah, every one of those shoes you posted is worse than the time i saw that picture of your dick when i wasn't expecting it
Cheetah has exotic tastes, and sorry for a 4 post spam. Shit was not showing that it loaded or whatever and I tried a few times. Those are some of my favorite superstars, and just some random basketball shoes I fucks with. Shoe taste is definitely something that is different from person to person. I also find that judging shoes online doesn’t let you see the dopeness of them in person and is kind of silly because shoes that I thought I hated, Ive had girls/men I lend up seeing and being dope In. Cheetah is exotic and shit like that fits him and looks good.
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This makes me greatly dislike adidas, along with them cutting their snow program minus Jake Blauvelt. Too bad because I love the businetz, plus suciu, Silas, and Lucas are amazing. I'm having a moral dilemma.
Do you have more details about the snow program cuts? Jed literally just got on...
I saw on instagram that @m3th guy was like "yo switch me to your skate team" and I know he was getting flowed snow so obviously shit did get cut.
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Those fucking AdiNazis fled with all the gold. Thank fuck I never bought a pair.
I hear they went to hide in Argentina.
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Do you have more details about the snow program cuts? Jed literally just got on...
The snow program was cut because the boots did not sell, at all. Why didn't the boots sell? Because they were atrocious, here are the shell-toe versions for a reminder.
(http://t0.gstatic.com/images?q=tbn%3AANd9GcR4jZqNjXGt9IO5o3jPxotURu0MLPIRGCJedNZhWT1Ka-fRiTGO7HEw286inDng9KMAnjODKlI&usqp=CAc)
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Those are absolutely hideous. elcarlSD, they're down there with Tupac's hologram doing lines.
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I liked those ridiculous boots. I think Blauvelt is riding out the end of a contract, and bet Jed takes a payout and just goes head to toe Ride. Sorry for the snowboard talk, fellas.
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Do you have more details about the snow program cuts? Jed literally just got on...
The snow program was cut because the boots did not sell, at all. Why didn't the boots sell? Because they were atrocious, here are the shell-toe versions for a reminder.
(http://t0.gstatic.com/images?q=tbn%3AANd9GcR4jZqNjXGt9IO5o3jPxotURu0MLPIRGCJedNZhWT1Ka-fRiTGO7HEw286inDng9KMAnjODKlI&usqp=CAc)
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sucks for anyone who lost their job. High def digital catalogs have kinda made the physical traveling sales rep obsolete. why would a brand need some guy spending money on fuel to show up and show a shop what they can see very clearly on a computer? in regard to shoes if its a new color of an old style then they've seen the shoe already. if its a new style the shop should get some no matter what it looks like. if it sells well get more, if it doesnt, dont.
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This move seems more like an adjustment to the brick and mortar retail climate than an attack on skateboarding. The model has changed to online/web. Yes, there is still a need for physical retail locations but probably just on a smaller scale. No big retail chain (remember Active) is going to work for skateboarding (and probably other action sports too). Only small independent shops that foster and support their skate community will succeed. Even then, there are challenges but if you got into skateboarding to make money, you are going to have a bad time...
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State, Etnies, Emerica, Fallen, Lakai, DC, éS, anmly
Vans...
Still plenty out there to choose from...
I back this wholeheartedly...but also why are people pissed at LPQ for posting the obvious?
A What What What..... giant corporations care about money and not supporting the skate industry, especially if it will hurt they're market share any way possible... I'm perplexed at this news, just how could this be???
The next thing you'll tell me is that most CEO's are legitimate sociopath's that don't kill, but who will do anything necessary to balance the budget..morals are out the window. That can't be...that's not how global capitalism works, right?
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Vans...
(https://i.ibb.co/2P930ch/Rendel-yup.jpg)
This guy totally cares about your "core" shop
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Skateboarding programs are lame. Wish they cut the whole thing so I can go back to rocking the regular shelltoes on some Drake Jones shit.