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huf's edits and team are outstanding, a stark contrast to the absolutely tasteless primitive-tier collabs they put out
This. It’s a bummer that Huf’s team is stacked with some of the best “core” street skaters but has the brand identity of being a Zumiez softgoods staple.
If they could somehow restructure and occupy the space a brand like Stussy does, they’d really be having a moment in skate culture.
Yeah really the only good thing about huf is the team. The edits are cool too, but you can tell they’re just making clothes that will do well at zumiez.
yeah they sell pants and shorts for sure. they have new model that looks really good, check the loose fit thread. dick rizzo is always wearing them.
also I think that Huf and Stussy are owned by the same corporate TSI Holdings and they both make crazy money in Japan. honestly I think the US is the only place where Huf has a kind of negative feel, even here in Europe people think it is a pretty cool brand. probably because we dont have stores like zumiez or wtv, we can only find Huf in local skateshops.
I find these continental differences so interesting. Carhartt WIP is pretty standard and easily attainable over there (from what I understand) but is upmarked as their streetwear entity here in the states.
It’s fascinating that the same clothes have totally different identities just based on different marketing and distribution strategies. If you have any more examples you know of, would just be interested to hear them.
For real, it is crazy how perception changes around the globe.
And you are right, Carhartt WIP here is seen as the "normal" Carhatt. Maybe if you are a skater nerd you know they are originally a workwear brand but I would say 99% of Europeans don't even imagine the brand roots. The brand is absolutely huge here, from teens to 50 year old dads, everyone has a pair of WIP pants. Also I may be wrong here but I think that you can't even buy the workwear from Carhartt itself if you are not a business or wholesaler or similar.
Dickies is kind of the same situation, it is marketed as a streetwear brand and nobody knows its roots. A pair of 874's is around 59€ here, I was surprised when I flew to NYC in 2018 and found them for 19$.
What do you guys think abou the new euro brands like Palace? Honestly I have never seen a board or a shirt in the wild and they have live 1.5M followers on IG.
I personally really like Palace, but anytime I see someone in a palace shirt in the wild, 95% chance they don’t even know about the skate identity of the brand.
Outside of skating, Palace definitely got lumped in with all the hype brands when streetwear culture really boomed in the mid 2010’s. Tri-Fergs were treated like Supreme box logos and were a resellers wet dream.
I’ve always loved Palace though. Rory Milanes, Danny Brady, Heitor, Jahmir Brown, the list goes on. I’ve bought Palace clothes before and have to say they’re damn good quality. $45 is a lot for a T-shirt but the blanks they use are top notch.
Also skated a deck once and it was great. Honestly way more likely to see a Palace deck in the wild as opposed to clothes cause some shops nearby stock em.
A lot of this is my positive bias towards Palace as a fan, but I will say a lot of people do write it off as a hypebeast brand for better or worse, your perspective is interesting though. I was under the impression Palace was the big Euro thing, similar to the moment FA/Hockey are having in the states? What’s kinda the zeitgeist of skate culture over there rn?
Topic: Cyrus for HUF (Read 5649 times)