Funny enough the Tiffany dunk was Spencer Fujimotos idea, but Nick ran with it. When Diamond was tanking Zumiez basically offered them an apparel manufacturing deal of sorts where Diamond submitted graphics and Zumiez printed, sold and paid a royalty. Graphics obviously being a very loose term, they didn't really have a design guy through most of it, hence the very thrown together, duuhhh, sort of look. Another piece pushing Diamond over the top, money wise, is that they make 3x shirts. Believe it or not, theres big money in big people. But for the most part, yes, Zumiez kept Diamond around, and you can thank them for that.