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Good article and good to finally read someone from the "media industry" taking a position.
My point tho is, wasn't skateboarding your first place to be completely out of this bullshit?
Isn't skateboarding about tricks and actually riding a skateboard?
Or at least, we never cared about what else was going on, if there's really something going on, behind the scenes.
I believe that skateboarding is as dirty as any other industry but we tried to keep it as clear or untouched from outside politics or PCness or excess.
I mean, we forgave Corey Duffel's teenagers remarks on race, because as bummed as we were on his words we really wanted to see the kid skate and nothing more.
Is it necessary now to raise our pitchforks and fires and run after the non PC's?
Are we so sure to be politically correct altogether? As persons and as skateboarders?
I won't accept any Nazi promoting from skaters that I like but I won't blacklist what their skateboarding is saying to me.
Hence, is ok to maker sure that idiot Nazi wannabe Jason Jessee learns that what he's doing is not cool but I think that if we dig deep into the correctness of things nowadays there's no one that will come out clean.
No matter what pureness of fun we might have on our local curb in the middle of nowhere, remaining silent on important issues or ignoring this corporate complicity is to accept it as perfectly fine and allow it to continue.
You can be a punk without being corrupt or morally repugnant.
You can strive for simplicity without being reductive.
It's a duty for those who agree it's time for change in skateboarding - not just at individual company level, but at an industrial and cultural level - to act on it.
It's time for the beached whales to rot in the sun.
As far as I'd love to see this happening, WE as human beings are a plague to the planet.
So yeah, let's make sure dumb and ignorant shit is not pushed and promoted in our world.
But we are not going to change skateboarding because it's ran by industry heads that have not the same drive as we do.
That's why we have to support DLX for example, because I can bet anything that Jim T will look first for the sake of skateboarding than it's own, but at the end of the day he's not giving everyone free boards because it's the market. He will have to survive. His family too.
Of course since we allowed corporate brand to enter our thing, we are as corrupt as we can imagine.
The swoosh is a powerful symbol than any other. It means power over people's interest and over the good will.
It means MASS BUSINESS and that is not ethic. At all.