"ok he's a dumb fuck but maybe he can change, maybe... all his sponsors kicked him, so sad, let's join his shitty new brand and help him get on the right path"
is probably the last excuse i can see.
but it makes all those guys really naive, borderline stupid
they can't be doing it for the money, Louie, wes don't need a few hundred bucks at best (pretty sure there's no money to get anyway)
wes is fried all the time, but Louie seems to be a nice guy