I work I/T for the School District down here and see way to much Thrasher gear at the Middle & High schools, SO many that I wont wear my 2 hoodies I own. Makes me feel like the older Dood trying to have SWAG. Last time I wore my Hoodie, 2 younger doodz that worked @ Walgreens, Complimented me on how cool my Thrasher Threads were.
I still wear Indy shirts though. Although, I do remember not wearing Indy stuff in the Early 2000's because Pacsun had it and every other Marine shopping @ the Local Mall, had an Indy shirt on.
KOTR definitely has played a Part on why Non Sk8ers wear it now. They think KOTR on Vice is cool, So they want a Thrasher shirt now. Theres no other reason why its blown up and shirt shops in Virginia Beach & the Jersey Shores have Bootleg Thrasher shirts n shit.