After reading the Jenkem article, this quote disturbed me:
Newer skate media projects like The Nine Club Experience and ETN struggled to sustain themselves by making people pay to watch their content. Why will iDabble be different?
"iDabble will be different because it’s as close to free as it can be. 30 minutes of content from your favorite skaters and it’s hosted by Appleyard. As people who have been skating for 20 years, we would gladly pay $5 for anything that Appleyard is going to host, and it’s not going to even be $5. To know he is going to be the one talking and being the Lance Mountain [former host of 411], that to us is worth $5 or $10 per issue."
I'm not knocking the idea, I'm not knocking the motivation to do so - I think the concept is fantastic - but as professionals functioning in the current economic climate that IS skateboarding, how can individuals have their blinders on so tight?
Best of luck- i mean that sincerely - I want everyone who has a cool idea to succeed, but to base your business plan around assumptions and an almost childlike presumption that things will just pan out is naive in my opinion.