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I'm guessing this is the start of their interpretation of what Braille and Remive are doing--posting tons of video content, using "limited, exclusive drops" to push merch, and sponsoring people who are content with skating their local while never doing the traditional pro things (filming parts, shooting ads, etc.)
This is 100% what they’re trying to do. Sill insane that it’s $100 for a deck. I know boards should be more expensive than they are but they can’t be that much more expensive, can they?
Honestly, I'd bet they priced them so high simply to see if it would actually work since there isn't much to lose.
Best case: their hypothesis is confirmed--there's enough rich kids to buy them all. The boards sell out and now they have a bunch of kids feeling like they missed out and eagerly awaiting the next drop. Brand looks exclusive.
Edit: they also "reset" the price/set a precedent for limited decks in the future.
Worst case: they have to put them on sale for a regular price (and still make a profit) or, and I wouldn't put it past them, they never sell the others, eat the cost, and tell the public they sold out so they can save the brand's image and try again with a different approach.
I'm probably overthinking this, but this might be what I would do if I were Berra and trying to "start up" a side gig.