Ishod welcome to Parade

[Jean-Ralphio Zaperstein]

Cool little Mulhern clip + interview
https://www.paradeworld.com/uk/news/welcome-to-parade-ishod-wair/

[Roy Machine]

Cool little Clip. Ishod really ist the sweatiest 

I really like the Idea behind Parade. Wish we had something like this in my country.

Does somebody have some background information regarding Parade?

[michael scarn]

Cool little Clip. Ishod really ist the sweatiest 

I really like the Idea behind Parade. Wish we had something like this in my country.

Does somebody has some background information regarding Parade?

I would be interested in reading more about how the company works. Specifically, how much money they make off skate shops and if shops participating really think it's a good deal.

[TwisT]

What's better than a shop sponsor? riding for every shop at once.

[Baby on Board]

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Cool little Clip. Ishod really ist the sweatiest 

I really like the Idea behind Parade. Wish we had something like this in my country.

Does somebody has some background information regarding Parade?

[close]

I would be interested in reading more about how the company works. Specifically, how much money they make off skate shops and if shops participating really think it's a good deal.

I work for a shop that is used frequently through parade and it’s honestly a blessing. Online orders go off.

[frig deuce]

what the hell is parade?

[Roy Machine]

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Cool little Clip. Ishod really ist the sweatiest 

I really like the Idea behind Parade. Wish we had something like this in my country.

Does somebody has some background information regarding Parade?

[close]

I would be interested in reading more about how the company works. Specifically, how much money they make off skate shops and if shops participating really think it's a good deal.

Around 15% commission on each sale according to this article.

https://www.businessoffashion.com/articles/bof-exclusive/could-the-farfetch-model-work-for-skate-shops

[Cosme]

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...

[close]

...

[close]

I work for a shop that is used frequently through parade and it’s honestly a blessing. Online orders go off.

That's great to hear.

[BoxStuffer]

what the hell is parade?

http://www.jenkemmag.com/home/2019/08/26/parade-world-rethinking-way-buy-skate-goods-online/

[michael scarn]

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Cool little Clip. Ishod really ist the sweatiest 

I really like the Idea behind Parade. Wish we had something like this in my country.

Does somebody has some background information regarding Parade?

[close]

I would be interested in reading more about how the company works. Specifically, how much money they make off skate shops and if shops participating really think it's a good deal.

[close]

I work for a shop that is used frequently through parade and it’s honestly a blessing. Online orders go off.

That's good to know. I love how easy it is but i think skepticism with a service like this is natural

[kneebone]

I've placed several orders through Parade and have not had a bad experience yet.  Sometimes if I'm feeling like putting in the extra effort, I'll see which shop it's from in my cart and order directly from their site to save them from Parade's commission.  Glad to hear that participating shops are benefiting from the service tho, even post-commission. Fully backed. 

[duniwayRobber]

Dude can skate in any shoe.

I don't understand the brand though. CCS made sense in the 90's because companies didn't have easily-accessible e-commerce sites - this seems more like the ultimate form of laziness.

[GershonSweaty]

Dude can skate in any shoe.

I don't understand the brand though. CCS made sense in the 90's because companies didn't have easily-accessible e-commerce sites - this seems more like the ultimate form of laziness.

The best way I saw it explained was like this.
Say your local shop didn’t have X product,  for example a set of a formula 4’s you could go on parade buy those wheels and know they were coming from another legit skate store.

The alternative would be checking every other store you could think of or worse giving your money to Zumiez or whatever.

In a way it is lazy but for a good reason.

[shannamal]

i honestly think that the venn diagram between people that open skate shops and people that want to run e commerce sites is tiny. that's where a company like parade steps in.

[GardenSkater77]

I used Parade to find the deck I wanted. Placed it in the cart to see the seller and then ordered direct from the shop. How will Parade work if you can easily bypass it like this?

I basically use it like an inventory system for non-big box shops.

[YungJugg]

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Dude can skate in any shoe.

I don't understand the brand though. CCS made sense in the 90's because companies didn't have easily-accessible e-commerce sites - this seems more like the ultimate form of laziness.

[close]

The best way I saw it explained was like this.
Say your local shop didn’t have X product,  for example a set of a formula 4’s you could go on parade buy those wheels and know they were coming from another legit skate store.

The alternative would be checking every other store you could think of or worse giving your money to Zumiez or whatever.

In a way it is lazy but for a good reason.

I think of it as a marketplace to sell for skateshops, like a skate-Amazon or skate-eBay, except for individual people the sellers are actual shops. Could also be helpful for the shops that aren’t as tech-savvy with their own site to maintain an online presence.

[michael scarn]

I used Parade to find the deck I wanted. Placed it in the cart to see the seller and then ordered direct from the shop. How will Parade work if you can easily bypass it like this?

I basically use it like an inventory system for non-big box shops.

I had the same thought. I like what parade is doing and i also think it's reasonable for folks to just go to the shop site. Maybe shipping cost is better on Parade? I'm sure that depends on the shop.

[REGS]

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I used Parade to find the deck I wanted. Placed it in the cart to see the seller and then ordered direct from the shop. How will Parade work if you can easily bypass it like this?

I basically use it like an inventory system for non-big box shops.

[close]

I had the same thought. I like what parade is doing and i also think it's reasonable for folks to just go to the shop site. Maybe shipping cost is better on Parade? I'm sure that depends on the shop.

I guess one of the perks is that you can buy a bunch of stuff from different shops at once. Like if one shop doesn't have the wheels you want but they've got the deck you want, it's all in the one place and the one order. Still shipped separately of course but it's convenient having those under the one transaction.

[moneen]

I use parade a lot and it's great especially during this lockdown period when you can't really travel to the shops.

[Acky Jacky]

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I used Parade to find the deck I wanted. Placed it in the cart to see the seller and then ordered direct from the shop. How will Parade work if you can easily bypass it like this?

I basically use it like an inventory system for non-big box shops.

[close]

I had the same thought. I like what parade is doing and i also think it's reasonable for folks to just go to the shop site. Maybe shipping cost is better on Parade? I'm sure that depends on the shop.

In my experience the shipping cost is better. I’ve only used parade twice. There is a way where you can choose which shop you want it to come from too, I believe. For instance, I was trying to order a pair of Tom Knox 440s, and they wanted to send them from Houston even though I’m in NY. But I selected Orchard in Boston (because I love that shop, not for proximity).

I would have went to a local shop but they never responded to my emails asking if they were getting the shoes, and don’t pick up the phone.

TLDR, yea the shipping is cheaper or possibly free (new balance ships free)

[Tyroneshoelaces]

if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

it's a really cool platform and i hope people appreciate their value-add

[lovermangenius]

Parade is great, have used it a couple times and never had a bad experience.

One other potential benefit of Parade for shops: when you search for a piece of gear on google you will often see results from Parade alongside huge shops like CCS, Tactics, Skatewarehouse, etc. I imagine it's way harder for smaller shops to get ranked favorably in those searches.

[Allen.]

if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

Why

[GardenSkater77]

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if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

[close]

Why

I wanted to respond to this by saying I didn’t order directly from the shop to save money. I did it to allow the shop to generate more money from the sale.

I am always concerned that tech platforms will continue to scrape away from the retail stores until they abandon them altogether.

There is almost no risk involved for Parade. It’s up to them to prevent backdooring, and I guarantee they will. I am certain they will begin to hide shops’ identity, or have ‘parade exclusives’ where if the shops list on Parade they are not allowed to sell in the store.

There is already a playbook for this. Doordash, Uber and of course Amazon.

People have been screwing retail for years. People go into a bookstore, look at a book and then go and order from Amazon.

Putting the greatest street skater ever on your team is a power move big time. It gives me cause to pause and wonder who these people are.

Also, 15% of sales seriously cuts into profit. So, a shop has to set up a board and instead of make $30.00 they make $15.00? It’s not even worth it.

Core shops should get together and form a co-op and contribute money to their own joint web-site. Otherwise, I don’t know how the Parade model can work for them unless people use Parade to search inventory and most People won’t care enough to do that.

[RichardBarkley]

if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

it's a really cool platform and i hope people appreciate their value-add

Lol c'mon man

[duniwayRobber]

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if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

[close]

Why

[close]

I wanted to respond to this by saying I didn’t order directly from the shop to save money. I did it to allow the shop to generate more money from the sale.

I am always concerned that tech platforms will continue to scrape away from the retail stores until they abandon them altogether.

There is almost no risk involved for Parade. It’s up to them to prevent backdooring, and I guarantee they will. I am certain they will begin to hide shops’ identity, or have ‘parade exclusives’ where if the shops list on Parade they are not allowed to sell in the store.

There is already a playbook for this. Doordash, Uber and of course Amazon.

People have been screwing retail for years. People go into a bookstore, look at a book and then go and order from Amazon.

Putting the greatest street skater ever on your team is a power move big time. It gives me cause to pause and wonder who these people are.

Also, 15% of sales seriously cuts into profit. So, a shop has to set up a board and instead of make $30.00 they make $15.00? It’s not even worth it.

Core shops should get together and form a co-op and contribute money to their own joint web-site. Otherwise, I don’t know how the Parade model can work for them unless people use Parade to search inventory and most People won’t care enough to do that.

You hit it on the head.

This doesn't allow the non-technical shops to avoid learning how the big-bad internet works - it just lowers their ability to control their e-commerce.

Are there still owners who don't know how to setup even a square site?

[puddy]

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if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

[close]

Why

[close]

I wanted to respond to this by saying I didn’t order directly from the shop to save money. I did it to allow the shop to generate more money from the sale.

I am always concerned that tech platforms will continue to scrape away from the retail stores until they abandon them altogether.

There is almost no risk involved for Parade. It’s up to them to prevent backdooring, and I guarantee they will. I am certain they will begin to hide shops’ identity, or have ‘parade exclusives’ where if the shops list on Parade they are not allowed to sell in the store.

There is already a playbook for this. Doordash, Uber and of course Amazon.

People have been screwing retail for years. People go into a bookstore, look at a book and then go and order from Amazon.

Putting the greatest street skater ever on your team is a power move big time. It gives me cause to pause and wonder who these people are.

Also, 15% of sales seriously cuts into profit. So, a shop has to set up a board and instead of make $30.00 they make $15.00? It’s not even worth it.

Core shops should get together and form a co-op and contribute money to their own joint web-site. Otherwise, I don’t know how the Parade model can work for them unless people use Parade to search inventory and most People won’t care enough to do that.

So, you are saying that you went on to Parade to use their service, but that you don't find that their service deserves your money? Why didn't you just individually search every skate shop online to find the product you want, and then order it? Or even better drive there and order it in person?

The idea that the shop will only make $15 instead of $30 doesn't hold up when you factor in the shop not getting the sale at all. I'd imagine in this time of Zumiez and online retail, they are happy to make the $15 and if they're not, nobody is forcing them to use Parade.

If you don't agree with what Parade stands for, do not use the website.

[GardenSkater77]

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if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

[close]

Why

[close]

I wanted to respond to this by saying I didn’t order directly from the shop to save money. I did it to allow the shop to generate more money from the sale.

I am always concerned that tech platforms will continue to scrape away from the retail stores until they abandon them altogether.

There is almost no risk involved for Parade. It’s up to them to prevent backdooring, and I guarantee they will. I am certain they will begin to hide shops’ identity, or have ‘parade exclusives’ where if the shops list on Parade they are not allowed to sell in the store.

There is already a playbook for this. Doordash, Uber and of course Amazon.

People have been screwing retail for years. People go into a bookstore, look at a book and then go and order from Amazon.

Putting the greatest street skater ever on your team is a power move big time. It gives me cause to pause and wonder who these people are.

Also, 15% of sales seriously cuts into profit. So, a shop has to set up a board and instead of make $30.00 they make $15.00? It’s not even worth it.

Core shops should get together and form a co-op and contribute money to their own joint web-site. Otherwise, I don’t know how the Parade model can work for them unless people use Parade to search inventory and most People won’t care enough to do that.

[close]

So, you are saying that you went on to Parade to use their service, but that you don't find that their service deserves your money? Why didn't you just individually search every skate shop online to find the product you want, and then order it? Or even better drive there and order it in person?

The idea that the shop will only make $15 instead of $30 doesn't hold up when you factor in the shop not getting the sale at all. I'd imagine in this time of Zumiez and online retail, they are happy to make the $15 and if they're not, nobody is forcing them to use Parade.

If you don't agree with what Parade stands for, do not use the website.

I don’t know what Parade stands for other than to make money off transactions.

Also, when you buy on Parade you are not the one paying. The shop pays Parade a commission.

When you search for items to buy on-line do you buy from the first place you find the item or do you shop around?

Did you ever find something on Amazon, recognize the store name and go directly to the seller?

Parade is not making me buy through them. They are just connecting buyers to sellers. What happens after that doesn’t matter. I could not buy. I could buy through Tactics, could buy through Parade, or go direct to shop 123. Does it matter? For all I know they make their money through advertising.

I don’t understand why I owe Parade a sale because the made a website.

[Tyroneshoelaces]

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if you're going on parade to check local shops inventory then ordering through the shop to save 7 dollars you're a shitty person. 

[close]

Why

[close]

I wanted to respond to this by saying I didn’t order directly from the shop to save money. I did it to allow the shop to generate more money from the sale.

I am always concerned that tech platforms will continue to scrape away from the retail stores until they abandon them altogether.

There is almost no risk involved for Parade. It’s up to them to prevent backdooring, and I guarantee they will. I am certain they will begin to hide shops’ identity, or have ‘parade exclusives’ where if the shops list on Parade they are not allowed to sell in the store.

There is already a playbook for this. Doordash, Uber and of course Amazon.

People have been screwing retail for years. People go into a bookstore, look at a book and then go and order from Amazon.

Putting the greatest street skater ever on your team is a power move big time. It gives me cause to pause and wonder who these people are.

Also, 15% of sales seriously cuts into profit. So, a shop has to set up a board and instead of make $30.00 they make $15.00? It’s not even worth it.

Core shops should get together and form a co-op and contribute money to their own joint web-site. Otherwise, I don’t know how the Parade model can work for them unless people use Parade to search inventory and most People won’t care enough to do that.

[close]

So, you are saying that you went on to Parade to use their service, but that you don't find that their service deserves your money? Why didn't you just individually search every skate shop online to find the product you want, and then order it? Or even better drive there and order it in person?

The idea that the shop will only make $15 instead of $30 doesn't hold up when you factor in the shop not getting the sale at all. I'd imagine in this time of Zumiez and online retail, they are happy to make the $15 and if they're not, nobody is forcing them to use Parade.

If you don't agree with what Parade stands for, do not use the website.

[close]

I don’t know what Parade stands for other than to make money off transactions.

Also, when you buy on Parade you are not the one paying. The shop pays Parade a commission.

When you search for items to buy on-line do you buy from the first place you find the item or do you shop around?

Did you ever find something on Amazon, recognize the store name and go directly to the seller?

Parade is not making me buy through them. They are just connecting buyers to sellers. What happens after that doesn’t matter. I could not buy. I could buy through Tactics, could buy through Parade, or go direct to shop 123. Does it matter? For all I know they make their money through advertising.

I don’t understand why I owe Parade a sale because the made a website.

you're the kind of person to tip waitstaff 12 percent because they didn't smile enough or go to a local bookstore to browse for new books and then order from amazon.

get your fucked up boomer mentality where you are entitled to everything out of here.  use their site?  order through it.  Don't want to order through it?  don't use it. 

[assvogel]

Ishod is the best!

But I'd be pretty skeptical about cheering for Parade World as a service. Like others have mentioned, there are bunch of services that have the same business model and although it might seem pro-customer at first sight, I think the only ones who really end up with the money is the Parade World itself.

Here's an example. We had a online pizza service here that worked on the same model: the site has pizza places and gives you the closest ones, connects customers to the stores etc. and then they took 12–18% of the sale as commission (plus the 24% sales tax). Sounds pretty basic so far. But as the service grew, they also started a added premium service with monthly subscription, that recommended your place over others (as in gives you the ad space). And then then the monthly price almost doubled in couple of years.

So it became a catch-22.
- If you are in the service, you maybe get more sales, but the amount of € you get per pizza is a lot less. More work for less income.
- You need to have that premium subscription, so you can get customers over the competition, but it will cost you a shit ton.
- If you leave the service, you'd lose a lot of customers or have to spend a lot of money to compete.
- They can't raise their prices to cover the expenses, because customers would just pick the cheaper option.
- The pizza shop still needed to cover the costs for delivery too, so more pizzas meet more expenses for the deliveries.

The shops compared it to having extra person working for the shop, but who makes more money than others working there. After a while, some shops tried to get out of the service, but it didn't really work out. Now a even bigger food delivery company bought that pizza delivery service (after they basically doubled it's profits every year it existed), so now there's even less options.

Of course skate shops are a bit different than pizzas, but the basic same premise still stands.