Palace X Gucci

[pbj]

Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

all credit due, Gucci is a bit more than just a "non skate company"

[JawnMayir]

Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

Nahhh. Lol wut? Their tees are definitely not no Gildan. I worked in production center that made shit for a lot brands and helped with prep on occasion, ripped off many a AAA and Gildan tags... Not saying Palace shit is some  egyptian cotton but their shit def is not Gildan.  I have a tee I got from End in 2013, very minor fading on the fabric, cracking is minimal too considering how old it is. I would say tee quality is more comparable to LA apparel, but pretty sure they've had have their own blanks for a while now.

Also where have you seen $80 tees from palace? Never seen a basic screen printed for that much unless on secondary market.

[SubCurban Commando]

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Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

[close]

Get a load of this guy thinking our fakie lord and savior Daniel Brady doesn’t deserve that bag.

I’m an aging crust punk who wouldn’t be caught dead rocking Palace gear but you’re tripping if you don’t think they crush it time and time again. This is skateboarders milking big industry while still maintaining core credibility because they’re all just skaterats at the end of the day.

[close]

It's funny because some fashion snobs I work with would say Gucci are selling out by collabing with Palace haha. The fact of the matter is that Gucci need Palace's youthful audience more than the other way around, else they just wouldn't do it... Same with 90% of the collabs they do. And the way these guys market it is like they're just a bunch of blokes who've won a competition.

[close]

At least in London the Gucci stores seem to be frequented by a young, non-white crowd. Often queues outside. The Palace shop is always pretty much dead (unlike Supreme), and the only time there's a queue is when a collab drops. Nobody wants Palace on its own (basically a million different sweatshirt/t-shirt designs).

[close]

So what you're implying is... Palace are trying to reach their bread and butter target audience of young people by collabing with Gucci because apparently their clothes aren't doing well and their store isn't busy on non drop days?

Big ole Gucci helping Palace Skateboards, that's core as fuck of them.

The Palace shop is quieter than supreme because they release way more of everything online rather than trying to create false scarcity. See way more people wearing palace than supreme pretty much everywhere I go, Supreme has died off pretty hard as shown by the epic drop in resale prices for it.

[RichardBarkley]

The Prodigy - Experience is one of the best albums ever.

[fartface]

The Prodigy - Experience is one of the best albums ever.

I agree

[Hyliannightmare]

Her and Debbie were the best

[JawnMayir]

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Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

[close]

Get a load of this guy thinking our fakie lord and savior Daniel Brady doesn’t deserve that bag.

I’m an aging crust punk who wouldn’t be caught dead rocking Palace gear but you’re tripping if you don’t think they crush it time and time again. This is skateboarders milking big industry while still maintaining core credibility because they’re all just skaterats at the end of the day.

[close]

It's funny because some fashion snobs I work with would say Gucci are selling out by collabing with Palace haha. The fact of the matter is that Gucci need Palace's youthful audience more than the other way around, else they just wouldn't do it... Same with 90% of the collabs they do. And the way these guys market it is like they're just a bunch of blokes who've won a competition.

The biggest selling out happens when Girl, Lakai and Habitat do outrageously cringe and hollow collabs with things like Hello Kitty and Bob's burgers on the off chance that super fans of these things will shell out for some cheaply made tat to go with their collection which makes the company some money.
The biggest Kook shit is when the owners and riders are lying that they fuck with this insanely cringe shit to get the bag.

Palace collab with brands, musicians and drinks that they actually fuck with.

📠📠📠
It really does feel like some skate companies are just licensing these shits and passing it off as a collabs.
Like how much collaboration is happening when they pick an illustration that can be found on Google Images, and just swap to using the cartoon's font. "Inspect Element" type shit, no?

I feel like there should be proverbial venn diagram happening for a collab to actually make sense... Idk maybe I'm expecting too much here?

[sacking rails]

Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

kc dookie

[jgonzalez]

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Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

[close]

Get a load of this guy thinking our fakie lord and savior Daniel Brady doesn’t deserve that bag.

I’m an aging crust punk who wouldn’t be caught dead rocking Palace gear but you’re tripping if you don’t think they crush it time and time again. This is skateboarders milking big industry while still maintaining core credibility because they’re all just skaterats at the end of the day.

[close]

It's funny because some fashion snobs I work with would say Gucci are selling out by collabing with Palace haha. The fact of the matter is that Gucci need Palace's youthful audience more than the other way around, else they just wouldn't do it... Same with 90% of the collabs they do. And the way these guys market it is like they're just a bunch of blokes who've won a competition.

[close]

At least in London the Gucci stores seem to be frequented by a young, non-white crowd. Often queues outside. The Palace shop is always pretty much dead (unlike Supreme), and the only time there's a queue is when a collab drops. Nobody wants Palace on its own (basically a million different sweatshirt/t-shirt designs).

[close]

So what you're implying is... Palace are trying to reach their bread and butter target audience of young people by collabing with Gucci because apparently their clothes aren't doing well and their store isn't busy on non drop days?

Big ole Gucci helping Palace Skateboards, that's core as fuck of them.

[close]

The Palace shop is quieter than supreme because they release way more of everything online rather than trying to create false scarcity. See way more people wearing palace than supreme pretty much everywhere I go, Supreme has died off pretty hard as shown by the epic drop in resale prices for it.

The inverse in California. Only people I see wearing Palace are rich foreign students in the Bay Area who obviously don’t skate at all.   I have some palace stuff and no shops sell it here whereas we have two supreme stores on the coast and everyone and their mom has supreme gear plus it’s not hard to get anymore. England only has the one store. I noticed lots of people in London wearing palace tho and yeah the store was pretty empty when I went the couple of times.

Anyone listen to the Olson interview with Gucci?
https://podcasts.apple.com/us/podcast/a-conversation-with-alex-olson-on-his-brand/id1594636139?i=1000578673263

Who on the Gucci team fucks with skaters? They hook up a lot of really cool musicians and some skaters too. I don’t think we’ll see Alessandro Michele do a kick flip on some Roman cobblestone anytime soon but who knows.

[howtotictac]

Gucci is trash.

A collab with Channel would be dope.

[sacking rails]

The Prodigy - Experience is one of the best albums ever.

music for the jilted generation is

[twic3]

Expand Quote

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Expand Quote

Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

[close]

Get a load of this guy thinking our fakie lord and savior Daniel Brady doesn’t deserve that bag.

I’m an aging crust punk who wouldn’t be caught dead rocking Palace gear but you’re tripping if you don’t think they crush it time and time again. This is skateboarders milking big industry while still maintaining core credibility because they’re all just skaterats at the end of the day.

[close]

It's funny because some fashion snobs I work with would say Gucci are selling out by collabing with Palace haha. The fact of the matter is that Gucci need Palace's youthful audience more than the other way around, else they just wouldn't do it... Same with 90% of the collabs they do. And the way these guys market it is like they're just a bunch of blokes who've won a competition.

The biggest selling out happens when Girl, Lakai and Habitat do outrageously cringe and hollow collabs with things like Hello Kitty and Bob's burgers on the off chance that super fans of these things will shell out for some cheaply made tat to go with their collection which makes the company some money.
The biggest Kook shit is when the owners and riders are lying that they fuck with this insanely cringe shit to get the bag.

Palace collab with brands, musicians and drinks that they actually fuck with.

[close]

📠📠📠
It really does feel like some skate companies are just licensing these shits and passing it off as a collabs.
Like how much collaboration is happening when they pick an illustration that can be found on Google Images, and just swap to using the cartoon's font. "Inspect Element" type shit, no?

I feel like there should be proverbial venn diagram happening for a collab to actually make sense... Idk maybe I'm expecting too much here?

Funny because thats exactly what happens. I designed collabs for my old job and Warner Brothers and DC comics for example would give us a link to a private website with a shitload of vector images and fonts. All I had to do was copy and paste the characters onto a cool background and made sure it looked good on the product we were printing it on.

[Coldcut]

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The Prodigy - Experience is one of the best albums ever.

[close]

music for the jilted generation is

I'll take your brain to another dimension
Pay close attention

[Watson]

This is fucking sick. I've been skating since '94 so have every right to be like "Fuck this. Skating needs to be core." Fuck that. It's 2022. I'm stoked that Lev has been able to escalate what started as a core little company to being the first brand Gucci has ever collaborated with. I think it's authentic too because it's shit that Lev is into and probably never dreamed could happen. And I don't even have any desire to own or wear any of this stuff. It's just sick that it's happening.

Whoever posted that it's way more lame for companies to be doing collabs with fucking Sriracha and fucking Hello Kitty and whatever the fuck else is dead on.

I feel like Palace is doing what Supreme is trying to do but Supreme is just painfully slapping Supreme on anything.

[sacking rails]

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The Prodigy - Experience is one of the best albums ever.

[close]

music for the jilted generation is

[close]

I'll take your brain to another dimension
Pay close attention

fuck em.. and thier law

[Fongstarr.]

I don't know how true this is but saw this on Twitter. Not that skaters really wanted this but now it's like you can't even if you tried. There is prices on that Twitter account too and they are higher than I even thought. The white soccer jersey is $1,290 when I thought it'd be $800. That leather jacket is $16K!

"Most of the Palace x Gucci is already sold out to early VIP customers"

https://twitter.com/droppalace/status/1580991719104921600

[SatanicPanic]

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[close]

Her and Debbie were the best

I either ironically or unironically love this song. Not always sure which.

[SmilingBoy]

I already cannot afford Palace gear so this is not for me.

[Lester Bullocks]

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[close]

Her and Debbie were the best

[close]

I either ironically or unironically love this song. Not always sure which.

I love it, too bad neither of them did anything that good afterwards.  Also kind of cool that Kreayshawn's mom was in The Trashwomen.

[SatanicPanic]

Luxury brands are gross. Fashion in general is stupid

[RichardBarkley]

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The Prodigy - Experience is one of the best albums ever.

[close]

music for the jilted generation is

[close]

I'll take your brain to another dimension
Pay close attention

Ninja Tunes avatar is sick

[fernando the skater]

I don't know how true this is but saw this on Twitter. Not that skaters really wanted this but now it's like you can't even if you tried. There is prices on that Twitter account too and they are higher than I even thought. The white soccer jersey is $1,290 when I thought it'd be $800. That leather jacket is $16K!

"Most of the Palace x Gucci is already sold out to early VIP customers"

https://twitter.com/droppalace/status/1580991719104921600

I assumed the Gucci type stuff would be at Gucci prices, but $1,700 for a triferg hoodie seems a tad excessive.

[Coldcut]

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The Prodigy - Experience is one of the best albums ever.

[close]

music for the jilted generation is

[close]

I'll take your brain to another dimension
Pay close attention

[close]

Ninja Tunes avatar is sick

Somethin from the past! ^^
Ninja Tune Stealth Tour - Cambridge, MA - 02.04.97

http://hyperreal.org/raves/boston/pictures/1997/stealth/

[Groondor the Orc]

I would rather wear Cariuma than Gucci.

[RichardBarkley]

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The Prodigy - Experience is one of the best albums ever.

[close]

music for the jilted generation is

[close]

I'll take your brain to another dimension
Pay close attention

[close]

Ninja Tunes avatar is sick

[close]

Somethin from the past! ^^
Ninja Tune Stealth Tour - Cambridge, MA - 02.04.97

http://hyperreal.org/raves/boston/pictures/1997/stealth/

Class

Not Ninja Tunes by any stretch but I listened to this only two days ago. Used to RINSE this.

[Coldcut]

Back to the topic.
My humble opinion, it's just marketing. Whether that was better or worse than the collaboration with e.g. AMG or Salomon shoes. I dont know. In terms of PR, they remain on everyone's lips.

But the degree is very narrow too... as a deterrent example: Ed Hardy!
So be careful who you sleep with!^^

[switchfakie]

the dude at 0:29 fucked up a pop shuv

smh id commit seppuku if that were me

[pbj]

This is fucking sick. I've been skating since '94 so have every right to be like "Fuck this. Skating needs to be core." Fuck that. It's 2022. I'm stoked that Lev has been able to escalate what started as a core little company to being the first brand Gucci has ever collaborated with. I think it's authentic too because it's shit that Lev is into and probably never dreamed could happen. And I don't even have any desire to own or wear any of this stuff. It's just sick that it's happening.

Whoever posted that it's way more lame for companies to be doing collabs with fucking Sriracha and fucking Hello Kitty and whatever the fuck else is dead on.

agree with what you're saying but Palace isn't their first collaboration.
would make it a lot crazier if it was though

Gucci is trash.

A collab with Channel would be dope.

[Carl P]

Yawn

[PatrickSkateman]

I’d prefer a Zegna collab myself.

I have a Supreme X Loro Piana hat that I’ll never eat rid of.