Palace X Gucci

[TheLurper]

If Jamal Smith didn't ride for them, I'd be completely over their shit.

[Lou Strux]

The only Palace gear I own is some crappy bootleg shit from Alibaba, or some such.
Even so; I look at at this & think about skaters getting their due…
You just love to see it.

[h00man]

the fact that people are mad over this is hilarious.

I don't give a shit about Gucci and that entire fashion world and luxury shit is dumb as fuck. I'm happy for Palace, and they getting paid good for it. Lucas and Jamal deserve it!

If you're actually bummed on this, lol you should rethink your priorities in life. 

[thehogsniper]

I'm fine with Gucci x Palace, it's better than the CK shit earlier this year.
Now is it as good as the Polo x Palace stuff? Hell no. That will live in my heart.

[PatrickSkateman]

I'm fine with Gucci x Palace, it's better than the CK shit earlier this year.
Now is it as good as the Polo x Palace stuff? Hell no. That will live in my heart.

I actually liked the CK collab.

The cologne is actually really good.

I think CK being an outlet brand at this point kinda killed it for most people.

[GnarAlarm]

No no! This is nothing like Thrasher x Lacoste or Virgil Abloh trying to get into skating because we worship Palace!

Nut riding hipster bullshit going wild around here. What the fuck ever, nerds.
 

[thehogsniper]

No no! This is nothing like Thrasher x Lacoste or Virgil Abloh trying to get into skating because we worship Palace!

Nut riding hipster bullshit going wild around here. What the fuck ever, nerds.

except palace was doing this shit before either of those. I mean palace sponsored someone who won Wimbledon, Juventus, not to mention the collabs with stella artois, polo, CK, kickers, among others. they played a pretty big role for this generation of skaters, for better or worse. not to mention their decks are in all of my local shops, something that can't be said for supreme or any other of those upper crust brands.
in the grand scheme of things, who gives a rats ass.

[Big Skatefase]

I think it's still hilarious how Palace started off as a meme, and has turned into a brand perceived to be of some sort of prestige among people outside of skating, and Lev is seeing how far he can take it.

[livin on a speyer]

Embarrassing

[SHARPSHOOTER]

No no! This is nothing like Thrasher x Lacoste or Virgil Abloh trying to get into skating because we worship Palace!

Nut riding hipster bullshit going wild around here. What the fuck ever, nerds.

Palace doesn’t promote hellride branding.

Not to mention Gucci is way boujee than Lacoste which is mostly in Marshall’s, the fact they even wanted to collab with them is impressive in itself.

It is corny though and undoubtedly going to be Gucci prices so it’s completely unattainable for regular skaters

[Roisto]

Wack. But then again Palace is wack and so is Gucci. Stupid money culture.

[backside_reacharound]

A bunch of bitch ass Mikey Taylors in this thread.... "if they're making money good for them"

Capitalism has rotted your pathetic brains... all you dumb motherfuckers are the reason skateboarding can't sustain its own brands anymore.

You love Palace, you love the horse-face, probably an elon musk fan too. yuck.

[JawnMayir]

No no! This is nothing like Thrasher x Lacoste or Virgil Abloh trying to get into skating because we worship Palace!

Nut riding hipster bullshit going wild around here. What the fuck ever, nerds.

U a weirdo making shit up bruh. Wtf is hipster at this point it's not 2010

Virgil actually skated as a kid. If the pics of him skating in the 80s or the fact he built skateparks in Africa doesn't convince you he was for the culture then idk what would... just it seems weird to randomly throw a dead person into this..
Not everyone that skates makes it to your rando criteria of veteranship.

KC Rookie confirmed on SusSupplyCo when u tried to pretend that Palace prints on Gildan and charges $80 for tees but were unwilling to say where you've ever seen a $80 Palace tee that wasn't from secondary market.

Ol move the goal post, salty type mf fr.
Sending my salute to u Captain Capper 🫡🧢

[Scrotal_Recall]

Prawn and jahmal not in advert

[RoaryMcTwang]

I'll get the motorbike I think

[apport]

I'm fine with Gucci x Palace, it's better than the CK shit earlier this year.
Now is it as good as the Polo x Palace stuff? Hell no. That will live in my heart.

ah palace and polo, that was a collab for the ages. timeless.
i like a lot of the palace/gucci pieces but the novelty of high fashion skate crossover has completely worn off, it usually just comes across clueless and desperate, like when supreme collaborated with lv and there was the skateboard with the trucks mounted on backwards. and the skateboard trunk. this one is better because there’s no reference to skating but it’s still pointless and kinda gross to me, how eager they are to make stuff for the purpose of flaunting wealth.

[JawnMayir]

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I'm fine with Gucci x Palace, it's better than the CK shit earlier this year.
Now is it as good as the Polo x Palace stuff? Hell no. That will live in my heart.

[close]

ah palace and polo, that was a collab for the ages. timeless.
i like a lot of the palace/gucci pieces but the novelty of high fashion skate crossover has completely worn off, it usually just comes across clueless and desperate, like when supreme collaborated with lv and there was the skateboard with the trucks mounted on backwards. and the skateboard trunk. this one is better because there’s no reference to skating but it’s still pointless and kinda gross to me, how eager they are to make stuff for the purpose of flaunting wealth.

They've always been hi / lo mix. The name PWBC is basically connoting hi and low. Pretty sure Lev was working at DSM (or in cahoots with?) before all the masses started caring about fashion /streetwear, before Palace was even a full on brand

[rickdizzo]

worst palace collab imo was arc teryx. they just got shell jacket and slapped a embroidered logo on.

[Lucky_Basek]

Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

My thoughts exactly

[R3dBullRox420]

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Every collab between skate and non-skate companies - "Fucking sellout kooks"
Palace collab with non-skate company - "Oh, how wonderful! Good for them!"

I'm so happy the company that charges $80 for a re-labeled cotton Gilden t-shirt finally has an opportunity to make some money!

[close]

My thoughts exactly

They've never printed on Gildan.

https://shop-usa.palaceskateboards.com/collections/t-shirts

S/s $48
L/s $58

Most brands charge about $35-$45 for their s/s on actual Gildan or Alstyle.
Palace charging slightly more for better quality / producing their ow nblanks with their own patterns make sense

[SHARPSHOOTER]

I'll get the motorbike I think

I’ll tow you to do a trick over the rail at South Bank.

[livin on a speyer]

A bunch of bitch ass Mikey Taylors in this thread.... "if they're making money good for them"

Capitalism has rotted your pathetic brains... all you dumb motherfuckers are the reason skateboarding can't sustain its own brands anymore.

You love Palace, you love the horse-face, probably an elon musk fan too. yuck.

This.

That whole "get that money" shit is so lame.

[RoaryMcTwang]

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I'll get the motorbike I think

[close]

I’ll tow you to do a trick over the rail at South Bank.

That should have been the ad!

[sacking rails]

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A bunch of bitch ass Mikey Taylors in this thread.... "if they're making money good for them"

Capitalism has rotted your pathetic brains... all you dumb motherfuckers are the reason skateboarding can't sustain its own brands anymore.

You love Palace, you love the horse-face, probably an elon musk fan too. yuck.

[close]

This.

That whole "get that money" shit is so lame.

what do you expect from a bunch of 40+ year old "communists" who spend $150 on pants and cant ollie anymore

[Sick_McCrank_]

I don’t get this Collab thing. I’m getting old and skateboarding has changed. Back in the day when a skateboard brand got big, non skate people would wear it. But it would still be skate stuff. Now skatebrands get big and sell their core Soul to suck some fashionista/corpo bs and penetrate a whole new market.

Remember when it was skate owned local stuff is best, fuck big corpo and their money, trying to get street cred? Guess the future is now, and I’m old man.

I don’t get it and I don’t care anymore.
That said, this add is weird and cringe af.

[thehogsniper]

Pretty hilarious to blame capitalism for Palace existing. Skateboarding is a marketplace and always has been. You have the freedom to buy and support whatever you want, start a brand today, and express yourself however you want. That's actually what capitalism is about. If you don't like it, don't buy it. Acting like somehow all these core brands were super high quality, when a lot of the big brands were putting out absolute dog crap quality. All the big brands made their stuff in China/Vietnam. Now you've got Dime/Polar among others who actually make stuff in NA/EU.
Hate collabs? Don't buy it.
Hate the hypebeast companies? Ignore them.
Support what you like. Make shit people actually like, and don't cry on forums about how the world ruined everything for you.

[MexicanSpaniard]

I've had a pair of Gucci driving moccasins for almost 20 years tan with the stripe across the tongue, them shits fire and lasted!

[sacking rails]

i just drive in whatever shoes i have on at the moment like a normal person

[DefNotJimmy]

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[close]

[close]

 Gucci need Palace's youthful audience

Do they though?

I know some of you guys only think in skateboarding but why would gucci need skateboarding when they already are synonymous with the rap/hiphop genre. The lil pump song shit but a good example here. when Gucci got rappers name dropping them for 1.1 billion views... do you think they really interested in cashing in on whatever lil niche of an audience theyd find in palace has? I mean more than likely those people are already onboard anyways considering the trends hip hop and skateboarding share more tethered than ever these days. Hypebeast zoomers or whatever the fuck.

In 2022 palace benefits more from this from a notoriety standpoint than gucci. It's fucking gucci lol.we talking a brand that teters at the top of women's fashion and accessory aswell as one of the most popular genres of music. Gucci is assured it'll sell and that's about all they care about. They'll probably lose out internally on this cause the people who heavily invest in brands like gucci or luis or tomi Hilfiger, board memebers and shit, anf like old fashion boomer business men consumer absolutle hate that their posh luxury brands have become associated with skateboarding and rap music.


I mean skateboarding hot but what you gaining from palace youthwize you don't already from tiktok thots, hypebeasts and rappers?

[WavyDavy]

I guess after that house of Gucci movie the brand some raise in popularity, but still its Gucci.
 Don't know how the situation in the us is, but here in Europe, especially in Germany, it's still popular among young people. Gucci caps, belts and bags are very common, although in most cases they are just fakes and replicas



The palace ad was great, like most of their collabo ads. Can't hate that.
Has thrasher done some vid for their collab? Was there just that insta vid from Giorgi?