Not sure if the exact same thing but I remember Dwindle releasing decks with a similar construction back in 2010 or so notably via Cliché, I think the technology was called Carbonlight/Keystone with Andrew Brophy being the poster boy for this new way of 'unlocking your pop'. Never tried it, heard a lot of positives and negatives but at the end of the day everyone returned to basic decks real quick after the hype died. 2008 patent date would align.
Just found this commercial for those, quite the time capsule: