Some ideas/food for thought:
1. A skateboard that has cheese filling instead of carbon fiber inserts would be pretty awesome. Leave it in your car on a hot day, skateboard poorly, focus your board, and then enjoy a succulent meal/snack. Maybe sell the board with marinara packets that are packaged like gogurts so you get that hit of cheese and a bit of the sauce on a bite by bite basis. A veritable "tasty treat."
2. A lenticular graphic with Salman tossing a pizza while maintaining eye contact and not blinking would be a really cool graphic that I would buy.
Something like these two things combined, but with Salman's face.
Never had their pizza. I tried but didn't know they closed the LBC location.