The article is interesting and it's important to talk about this situation that has been affecting the skateboard industry for a year. There is nothing new and it is oriented towards Europe, but it seems to be a global problem. The economic bubble of the pandemic has burst and in general we are all suffering the consequences at our own level (outside of skateboarding, the daily life).
What is relevant in this article is the role of the skateshop in a local scene. the skateshop is not there to make money on your back but to create a dynamic and bring the transmission of our culture.
Without Small SKATESHOPS we won’t be there with our own subculture.
Go to your local skateshop, tell him how grateful you are for his involvement, go to the video premieres, try to focus more than 15 minutes without touching your phone.
buy him some Hardgoods because he doesn't eat grip tape. Stop comparing your few dollars discounted on internet that you are losing in shipping costs. Test the deck under your feet instead of an online image.
Respect the BRANDS owned and operated by skateboarders , same for SKATESHOPS, work with the right distributors.
Shut Up & Skate. We are not for Sale.