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People who participate in technology consumption as identity: apple vs pc, iOS vs android, Xbox vs PlayStation vs pc, etc
i'm currently guilty of being an apple fanboy but i had a traumatic experience that caused me to get a macbook years back and the ecosystem is so sticky so as a family we are all in these days.
i don't hate on people who don't use apple products though but i do encounter people with andriod phones explaining how much more horse power and better this and that is on their android phone. for me it's like... will my macbook know it's there and just figure out how to show me the messages and will my airpods just connect seamlessly? then i'm good
I had a buddy once try to convince me to buy a PC instead of Macbook, he's basically like "just buy this tower, this graphics card, this sound card, install this anti-virus, install this malware remover and run it about once a week, buy this, buy that, and in the end it'll save you like $500!" I'm like dude I'll pay the extra $500 to not have to do all that shit. Also I'm in graphic design and just prefer the Mac OS and working on Macs anyways.
Either way, I think it's because being into PCs is a serious hobby in and of itself.
Maybe even a lifestyle, shit I dunno lotta folks are really, really fuckin' into it.
Nowadays Apple seems to appeal more to people who are like "I don't want to have to modify or maintain this thing, I just want something that works and I'll pay extra for it."