My perspective on this company: Don’t think of it as just a skate shoe brand.
This shoe is designed to monetize the entire shoe surface. In other words, it's about making money through collaborations and limited editions. In a way, it's like a billboard.
In this regard its brilliant. But wait until the 100th punk or metal band or every other cliché is printed all over the shoe. From that perspective, it's just lame.
With all respect: Selling rebellion, a typical Jamie Thomas brainchild.